Remember before the holidays the press headlines were not about the long term unemployed, or that 50% of Americans make less than $26,261 a year, or how 14% of Americans are on food stamps, and to qualify for food stamps, you are dirt poor, really broke.
Nope, the major press kept on pounding some consumer mirage that Americans were out shopping in droves. Guess what? December retail sales are a bust.
From Oct. 31-Jan. 1, holiday revenue at stores open at least a year rose 3.8 percent over last year, according to an index compiled by the International Council of Shopping Centers. The figure is the biggest increase since 2006, when it rose 4.4 percent.
The index tailed off to a 3.1 percent increase in December after a 5.4 percent rise in November.
According to MarketWatch, here are the losers in retail sales:
Against high expectations for a brighter holiday season, more retailers reported shortfalls than upside surprises in December sales Thursday, raising concerns that profit-eroding discounts may increase in January to clear excess inventory.
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