saturn

Saturn Dies

No, not the planet, but that wouldn't surprise me either these days. Nope, a deal fell through to sell off the Saturn brand of cars. Bloomberg has the best details on what happened.

General Motors Co. will close Saturn, the brand created 24 years ago to mirror Japan-based companies’ carmaking, after Penske Automotive Group Inc. said it has broken off discussions to buy the unit.

Penske, operator of 310 auto retailers, backed out because of concern it wouldn’t have access to cars and sport-utility vehicles after 2011 when GM stopped supplying vehicles.

Makes sense, why buy a brand if there will be no new cars to sell? But guess how many jobs this involves: