The Big Picture

Transcript: Ed Perks, Franklin Income Investors CIO / Franklin Advisers President

 

 

 

The transcript from this week’s, MiB: Ed Perks, Franklin Income Investors CIO / Franklin Advisers President, is below.

You can stream and download our full conversation, including any podcast extras, on Apple Podcasts, Spotify, YouTube, and Bloomberg. All of our earlier podcasts on your favorite pod hosts can be found here.

 

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Masters in Business with Barry Ritholtz
Guest: Ed Perks, CIO of Franklin Income Investors

 

[00:00:02]  Announcer:  Bloomberg Audio Studios, podcasts, radio News. This is Masters in business with Barry Riol on Bloomberg Radio

[00:00:13]  Barry Ritholtz:  On the latest Masters in Business podcast. My conversation with Ed Perks, he has been with Franklin Templeton since 1992. He has all of these various titles. He’s not only PM of their flagship Franklin Income Funds, but he’s CIO of Franklin Income investors, president of their advisors group. Member of these executive committee. Not many people have been with the same firm their entire career, right? Of right out of college. Ed Perks is one of them. Few people more knowledgeable about fixed income and non bond yield. I thought this conversation was fascinating and I think you will also, with no further ado, my conversation with Franklin Templeton’s. Ed Perks. Ed Perks. Welcome to Bloomberg.

[00:01:10]  Ed Perks:  Thanks, Barry. It’s great to be with you. Well,

[00:01:12]  Barry Ritholtz:  That’s really quite an impressive cv. Before we get into the various assets you manage, let, let’s start with your background economics and political science BA from Yale. That doesn’t sound very much like a fixed income manager. What, what was the original career plan?

[00:01:33]  Ed Perks:  Yeah, it certainly wasn’t finance and you know, at Yale, I, I really kind of, you know, certainly had a, had a broad cross section of, of studies, you know, like many of my classmates. I think if it wasn’t med school, it was either law school or, or going into government. I think that’s kind of some of what I was thinking during school. Really didn’t, didn’t transition to trying to pursue a career in finance until actually I, after I graduated and at that time I moved out west. I wanted to, you know, experience a different part of the country. And particularly in the early 1990s, the San Francisco Bay area had a pretty robust financial services Sure. Community. And so I headed out after graduation without a job and, and was able to land at Franklin.

[00:02:19]  Barry Ritholtz:  Plus you’re done at one o’clock in the afternoon. That’s, that’s the,

[00:02:23]  Ed Perks:  You do start a bit earlier.

[00:02:24]  Barry Ritholtz:  You start at five 30. It’s very, very five in the morning. I remember walking into an office in San Francisco and at 8 45 there are pizza boxes around and it’s sort of Oh, that’s right. We’re on New York Wall Street time. ’cause the market is live. So let’s talk a little bit about the 1990s. You joined Franklin Templeton. Is this your first gig outta school in 1992? You’ve been at Franklin Templeton your entire career, is that right?

[00:02:50]  Ed Perks:  Yes, it is. Yeah,

[00:02:51]  Barry Ritholtz:  That is pretty rare these days. Tell us about what attracted you to Franklin Templeton in the beginning and what’s kept you there for, geez, coming up on 40 years, is that right?

[00:03:03]  Ed Perks:  Yeah, well, when I loaded the, the car up on Long Island, I drove a, a small Mitsubishi Mirage hatchback across country, no satellite radio, right. No air conditioning, no cell phones. So it was a different time. But got out to California, really had the, had the thought that I might experience the West Coast for a year and a half or two years and, and make my way back to New York and, and get, get the, the real job, so to speak. Right. You know, and I was really fortunate to land at, at Franklin at a time of, of just tremendous growth. Not just in the industry, but for our firm overall. I actually joined the original Franklin funds prior to the

[00:03:45]  Barry Ritholtz:  Templeton

[00:03:46]  Ed Perks:  Prior, prior to the Templeton merger. Yeah.

[00:03:47]  Barry Ritholtz:  Wow.

[00:03:48]  Ed Perks:  So that, yeah, that certainly dates me and makes me, I guess a little og. So, you know, I think what was really interesting, and I, I landed at first and took a role in, in marketing research. I knew very little about the industry structure and I wanted to learn, and it gave me a great cross-section of, of different investment strategies. I had taken, you know, a class at Yale Investment Analysis taught by, you know, pretty legendary endowment manager, David Swenson of course. 00:04:20 And I think at the time I maybe hoped that it was a bit more of a, you know, a a typical stocks for jocks kind of class. And, and in fact it was not. But that did plant a little bit of the seed and, and, you know, but I knew I had work to do to kind of prepare myself for a role ultimately in, in pursuing research. And, and after about a year and a half and taking one of the CFA exams, I was able to get that junior role as a research analyst in the Franklin equity team,

[00:04:51]  Barry Ritholtz:  1990 San Francisco. The tech boom was just ramping up late eighties, early nineties. What, what was that experience like? That had to be the roaring nineties had to be quite an experience in San Francisco.

[00:05:04]  Ed Perks:  Yeah, I’d I’d say it really kind of kicked into gear more in the 96 7 time period, and then certainly right through the irrational

[00:05:10]  Barry Ritholtz:  Exuberance

[00:05:11]  Ed Perks:  Era. Yes. And that was premature, but there was still plenty of, plenty of time to go in it, but it was a very exciting time to be out there, not just in the tech community, but thinking about some of the regional investment banks, Montgomery Securities and Hamburg and Quist and Bobby, Bobby Stevens, you know, so you had a lot happening. The, the, the economy as a whole, I’d say at that time was, was far more diversified than it is maybe today. Obviously technology is such a dominant player within Northern California.

[00:05:39]  Barry Ritholtz:  Yeah. It’s not that anything else got smaller, it’s just that tech ballooned up so large and it dominates everything. Although, to be fair, i I I think finance has, it hasn’t grown as fast as tech, but it certainly expanded lock, you know, fairly lockstep with technology. What’s fascinating about your time, your early days at Franklin Templeton, you did credit, you did convertibles, you did equities. How important was that sort of cross asset experience to eventually becoming more of a specialist?

[00:06:13]  Ed Perks:  Yeah, I think it was a key component of it. I really was drawn to early days. I was drawn to the different type of analysis that you would perform based upon the kind of company you were, you were following, or industry you were following. And we did have a, a, a broad cross section of, of strategies managed at Franklin. So as an analyst following companies, you kind of always had something to pitch a given portfolio manager on. And that was something that really attracted me. So whenever we had some movement in the group or growth adding resources in certain area that was interesting, I kind of was inclined to put my hand up and, and that led to a lot of the progression of, of the career ultimately moving out of the analyst role in 1997 and, and taking on the duties of portfolio manager for that dedicated Franklin convertible security fund.

[00:07:05]  Barry Ritholtz:  So over all these different experiences and over time, how does that lead to the evolution of your philosophy as an investor? What, what beliefs did it strengthen and and what beliefs did you learn to Yeah, this just isn’t generating any, anything that’s worthwhile anymore.

[00:07:25]  Ed Perks:  Well, I think the first thing is really kind of understanding who you are as an investor. And, and I, I’m a pretty firm believer in this, that over time I, I came to understand that I like a certain type of investing. I like buying things that, that trade at reasonable valuations that might not have a, an immediate catalyst, but something that you can look out over a longer period of time. By having that longer term investment horizon income naturally became something you’d focus on in terms of just thinking about it from the standpoint of getting paid to wait while your investment kind of performs the way you think it, it, it has the potential to. So that’s something that, that certainly started to resonate at the early part of my career. But I would say actually getting involved in convertible securities was a pretty significant defining moment for me in that you can pursue investing in convertibles, which are hybrids which have fixed income characteristics and have an equity tie as well, and seek out investments that have the potential for positive asymmetry. So securities where with a given time horizon and a certain move in the underlying common stock, you’ll do better on the upside, then you will get hurt on the downside. And it was just something that really appealed to me and I think is a core component of what we’ve done historically and tried to do in our multi-asset income strategies.

[00:08:53]  Barry Ritholtz:  Let, let me throw something out to you. I have noticed as both a trader and an investor that the equity guys who started in fixed income seem to have a greater appreciation for risk management and for thinking about asymmetrical trades where your downside is X and your upside is three x or 10 x or whatever. What is it about fixed income analysts and investors that makes them so hyper-focused on risk management?

[00:09:23]  Ed Perks:  Yeah, fundamentally, you’re just doing a different, different type of analysis. And I mean, one of the things that we found kind of most fascinating over the years is given we have a, an internal team of equity analysts and an internal team of credit analysts, that opportunity, when you’re meeting with company management and you’ll sit down with both analysts and companies typically come to investors thinking they’re on an equity roadshow or a fixed income roadshow. Right. And when you sit down and now you want to talk about it from both perspectives, that’s some of the most interesting meetings we’ve had over the years with companies. They in fact do have kind of different stories for those different investor groups. So I think it gives you that, that broader perspective of, of what the capital allocation decision making process looks like at a given company. And ultimately what we’re doing is trying to figure out what money they will have, IE what our margins, how are, how are profits growing and what they’ll do with that capital.

[00:10:17]  Barry Ritholtz:  So in your present roles, you have the latitude to kind of go anywhere either in the cap structure or the allocation table or geographically, how does that affect how you think about what, what’s interesting, what’s, what’s attractive? Like, it it’s almost overwhelming that sort of freedom to pretty much consider almost every asset class. Yeah,

[00:10:43]  Ed Perks:  I would say that’s actually kind of our ideal situation and we are in that today. I think there was a lot of, a long period of time post-financial crisis 2008, nine, where, you know, almost the intent of the policy was to eliminate large sectors and the fixed income markets from being attractive to investors, Tina. Right, exactly. So, you know, I I really kind of viewed today and, and you know, the bond market being back was announced pretty loudly in 2022. So you know, today the fact that we can look across, you know, the, the swath of fixed income markets and find, you know, interesting areas, you know, it may be more income focused. IE if we’re not expecting a significant downdraft in interest rates, the total return potential from fixed income might be more muted. But they can play a really interesting role in, in generating that kind of stable core, total part of total return that we expect income to be.

[00:11:38]  Barry Ritholtz:  We are gonna talk a lot about fixed income coming up, but your CIO of income investors, what’s the biggest macro variable that the CIO of Franklin Templeton income investors looks at every morning?

[00:11:52]  Ed Perks:  Yeah, I mean we, we really think there’s kind of two components to what we need to do. And, and you know, one, I would put in this, this more kind of where we can be proactive. It’s the, the, the, you know, the extent to which we think there’s risk on the equity side of markets, credit risk in markets or, or macro or interest rate risk. Those are the three kind of big risk components that we actively try to think about. I would say that sets our kind of compass for how we want to allocate the assets. And even though over long market cycles, we may be pretty equally split between fixed income and equity assets in our strategy at times, even in the last five years that’s been 75, 25 1 way and then flipped the other way. So there is a tremendous amount of latitude and, and then, you know, I think on a day more daily kind of basis, certainly something that we’re experiencing in, in pretty good dose to start the year is, is those more reactive components of risk. And, and you know, we do think right now policy matters a lot and it’s, it might be fiscal policy, monetary policy, regulatory policy, but we’re in, we’re reminded almost on a daily basis now that there’s a lot of other factors, foreign policy, geopolitical risk, that, that certainly influence markets. It doesn’t mean we’re gonna make wholesale changes to the portfolio, but being able to engage and get our investment team focused on, on where opportunities might be is a big part of the day-to-day

[00:13:19]  Barry Ritholtz:  Role. So, so let me ask that question. We we’re waiting for some major Supreme Court decisions in a whole variety of areas. There’s the ongoing battle between the White House and the Federal Reserve that, that, that’s been heating up lately. It’s been sort of simmering for really a year. It seems every morning you wake up and there’s some tweet or something else that are roiling the markets, wait, we’re gonna cap credit cards 10%. Good luck getting a credit card. If that happens. How do you interact with all this news flow? Is it something you ignore? Is it noise that you have to sift through or are you constantly hunting for what’s really meaningful here that’s not reflected in prices already? What could potentially move markets if this seems to catch a little bit of fire?

[00:14:12]  Ed Perks:  Yeah, I, I I think the, the desire would be to, you know, tune out that noise to largely ignore it. But the reality in markets, those examples that you’ve given drove some pretty significant movements, even if just for a short period of time, you know, I would use the, the major banks, those that are more focused on issuing credit cards as an example yesterday in, in in stock, you know, price activity last week, maybe some of the large defense contractors, how they were impacted by some of the announcements. Those are some pretty significant swings that we do have to pay attention to and do have to think about whether or not there’s the opportunity. But I think if you can step back, think about it a little bit more rationally, clearly we wanna engage and get the insights from our dedicated analysts on those specific situations. That’s where some opportunities come in. And, you know, I think whether it be an an isolated, very specific, maybe more short term event that’s, you know, one, one instance. But if we go back a year, you know, there was a two to three week period of tremendous volatility around a policy shift that really gave investors an opportunity around that, that tariff day and, and liberation day.

[00:15:21]  Barry Ritholtz:  Yeah, it was a week of, you know, turmoil and then on pause and off to the races. We had, you know, the most recent DOJ referral with the Federal Reserve. I spoke to a buddy on a bond desk over the weekend when this happened and I, I love the attitude of, well look at the two year, it doesn’t care. So why should I care? I, is that a little too glib? How do you look at how the market, especially fixed income market reacts to the news flow? Is that really the ultimate determiner of what’s noise and what’s signal?

[00:15:58]  Ed Perks:  Yeah, I think it’s a good, I might broaden it from the two year to say, let’s look at the curve. Okay. Especially today where I think there’s probably more sensitivity around where longer term interest rates are, are sitting and potentially could go, you know, to me anything that that increases the confidence, the raises the uncertainty level around the economy, I think our, our challenges that, you know, if we were to see the long end respond unfavorably too would be quite problematic for markets coming

[00:16:27]  Barry Ritholtz:  Up. We continue our conversation with Ed Perks, chief investment officer of Franklin Income investors and President of Franklin Advisors discussing the broader fixed income environment. I’m Barry Ritholtz, you’re listening to Masters in Business on Bloomberg Radio. I’m Barry Ritholtz. You are listening to Masters in Business on Bloomberg Radio. My extra special guest this week is Ed Perks. He is CIO for Franklin Templeton income investors. He is also has been PM of a number of their fixed income and hybrid funds, including their flagship Franklin income fund, which he became lead pm I wanna say 2002, is that right?

[00:17:21]  Ed Perks:  Joined the PMT in 2002 and and lead in 2004.

[00:17:25]  Barry Ritholtz:  2004. All right. Not, not two. That’s 20 plus years. So, so let’s talk a little bit about what’s going on in fixed income. Lot of cross currents. Here’s what’s happening with the Fed, here’s what’s happening with the dollar overseas has become more attractive. Let, let me just right outta the box. Where are you seeing the most compelling risk adjusted income opportunities today? High yield investment grade dividend equities? And I know you could go anywhere, so what, what do you like

[00:17:56]  Ed Perks:  These days? Yeah, you know, I would say in fixed income we are really pretty diversified across the, the range. I mean, for us that is, is US treasuries, it’s agency mortgage backed securities, it’s investment grade, corporate bonds and, and high yield corporate bonds. And you know, we, we have different factors there. You know, one, we do think the carrier, the income component of fixed income is, is quite attractive again today. And, and like I said before, it’s, it’s been a while since, you know, that was the case or there was a long period of time where that was certainly not, not a function, not a, a a, a benefit that investors in fixed income had spreads on the corporate side. Do, you know, concern us a little bit, but at the same time, you know, we have seen extended periods of time historically where spreads spreads have stayed on the tighter side near historical lows. 00:18:45 So, you know, our view is that you want to be diversified, look a little bit more at idiosyncratic risk. So sometimes in our, in our strategy, we do think the biggest lever that we have moving from one asset class to another is, is the most appropriate. We certainly had that in, in 2021 and 2023 today we think that lever is a little less important and it’s a little bit more about relative value between sectors and or security selection, idiosyncratic risks. So I think in the past year, moving out of some of the significant overweight that we had in investment grade, corporate debt, for example, in favor of agency mortgages ’cause spreads had really widened out was something that worked out well for us in 2025.

[00:19:28]  Barry Ritholtz:  I noticed you didn’t mention tips, treasury inflation protected securities. Is that something that at the current level of inflation and the current yield there is that attractive? Yeah,

[00:19:39]  Ed Perks:  It, it, it’s not something that we’re focused on on today. You know, I think to the extent that we see inflation continue, you know, to come down and settle in at a lower level, that tips may become something that we want in the portfolio to the extent that then inflation could a surprise to the upside.

[00:19:55]  Barry Ritholtz:  And let’s talk a little bit about those corporates you mentioned. Are we getting enough spread between investment grade and high yield corporates to make the juice worth the squeeze or ’cause for a long time there’s hardly any daylight between the yield in both. How, how do you look at that? Are, are corporates cheaper, expensive, high investment grade relative to high yield?

[00:20:21]  Ed Perks:  Yeah, we do think moving up into the higher credit quality components of high yield is probably one of the more attractive areas. You know, we also like to, so if you’re looking at triple B BB spreads, we want to be in, in the higher quality credits to the extent that we’re owning a broader section of high yield, which we do in our strategy, it’s emphasis more on the latter security selection. What is an individual company doing to be able to ance the debt to term out their maturities or ultimately to improve the overall credit quality. We do think rating agencies lag by a significant margin. Right? And if you can get ahead of that and use your fundamental analysis that that’s a, that’s a a, an area within the fixed income markets we wanna be focused on.

[00:21:03]  Barry Ritholtz:  I’m trying to remember who I’m stealing this line from, but it’s definitely not mine, which is there’s so much variation in the B minus space that some of it is junk and some of it is IG and maybe some of it’s in between, but the variance is, is enormous fair statement. Yeah,

[00:21:22]  Ed Perks:  I think that is and, and you know, certainly there are investors that play only in certain parts and when you’re flirting with that lower credit quality component B minus into ccc, that that, that starts to change the dynamic of, of who the investor base potentially is.

[00:21:37]  Barry Ritholtz:  Hmm. So you’ve been doing this for a long time. You’ve lived through the financial crisis Zer zero interest rate policy, quantitative easing, the most recent inflation shock and and tightening cycle. For someone who has your authority to go anywhere, what of those types of environments are the most challenging to manage an income portfolio through?

[00:22:06]  Ed Perks:  Yeah, I mean I, I think certainly the periods of extreme volatility are gonna be challenging for any strategy and, and in my career, the ones that I’ll, you know, go back to certainly when managing the convertible fund around the.com crash and then in our income strategies, both financial crisis. So, you know, yeah, markets bottomed in March oh nine, but September of oh eight was pretty difficult for any investor. You know, to me, I think what’s really defined our strategies and maybe become a little bit of a, you know, the focal point of, of our approach is, is to continually look forward. I mean, I think the, the number of investors, even if we were to bring this more into the current, you know, time we spoke less than a year ago and tariff volatility was impacting markets. I think a lot of investors have the tendency to, you know, to sit on their hands a bit when there’s this kind of volatility playing out in markets. And maybe even, even the worst case would be going to the sidelines, which we know a lot of investors did in September of oh eight or March of oh nine and yeah, well,

[00:23:10]  Barry Ritholtz:  The first week of April of last year.

[00:23:12]  Ed Perks:  Exactly. And, and that’s where I think because we have such a flexible mandate, our tension turns more to how can we optimize the positioning of the portfolio. We always have assets that are benefiting in some way, have some liquidity profile to them that lets us focus on being, playing offense a little bit more during those periods of time. And I think that’s something that has, has always enabled us to kind of recharge the portfolio. A pretty firm believer in the price you pay matters concept, whether it’s an income investment or, or something that’s designed to create more capital appreciation. And, and that’s something that, you know, really has enabled us to kind of ultimately come out of periods of volatility and deliver for our investors. You know, even though there might have been some, some bumps along the way.

[00:24:01]  Barry Ritholtz:  So 2022 was the first year that saw double digit losses in both stocks and bonds since 40 years earlier, 1981, which I recall was also a rate hiking environment, not quite as aggressive as what we saw in 2022. I’ve noticed people talking about anticipating that again and pretend preparing for it, is that a little overly cautious. How often do we see stocks and bonds both down that significantly in the same years? Is that likely to happen anytime soon? Well, I

[00:24:37]  Ed Perks:  Think the, the, the backdrop was, was really set for that dynamic. And what I mean by that is where rates had had, had declined to, you didn’t have the carried offset negative returns in fixed income and the resetting of where rates should have been, you know, provided that, that the fuel to, to drive those kind of negative total returns. So we really think we’re in that, certainly not in that position today. Never say, you know, can, can we, you know, don’t expect that that can never happen again, but certainly not the backdrop that we’re envisioning today. So just the rationale or why are bonds, can bonds be a diversifier in a multi-asset portfolio? You know, I think we would’ve argued, and if you look at our asset allocation in, in 2021, we did not believe so and they certainly did not offer attractive income for investors. Right? So,

[00:25:30]  Barry Ritholtz:  And that was good for 20 prior 20 years. They were not producing a whole lot of income after 2022 yields were, look, money markets were over 5% for a while. Now we’re in a rate cutting cycle. How does that affect how you look at fixed income products? Are you looking to extend duration? Are you looking to extend credit quality? Is there now reinvestment risk if you’re too short? How, how are you thinking about this?

[00:26:00]  Ed Perks:  Yeah, we’ve made such a significant move in, into fixed income in 2022 and, and, and, and 2023 that, you know, we do have that now in the corporate space in particular, we have companies that are, are engaging the market refinancing. So some of the real prized kind of investments we were able to make at the time, you know, we are now seeing some cash coming back into the portfolio. But way we treat that is that just because a dollar comes out, maybe a high yield bond is called away or matures, which they do in fact do at times. It doesn’t mean that dollar goes back into the high yield bond market. For us, it’s, it’s always gonna be that net next most attractive place that we’re looking today. We might be looking, you know, more specifically in structured equity or in convertible securities where, you know, we think outside of the, the very large mega cap tech companies that have driven this market since 2023, that there’s pretty reasonable valuation. So there’s a, a lot of companies, whether it’s utilities or industrials, that I think have a pretty interesting profile for the rest of the decade. So if we can pursue investments in their common stock, maybe there’s a two to 3% dividend yield. But if we can access a convertible, we can blend that yield up to something that’s more attractive for a strategy and yet still retain, you know, a pretty interesting profile. On the upside,

[00:27:18]  Barry Ritholtz:  My assumption is if something is being called away, it’s that it was too generous and now they’re refinancing at a more attractive rate. Let’s talk a little bit about the Franklin Income Fund. You’re only the third lead manager of this flagship fund. You followed Charles Johnson fairly legendary in the fixed income world. And, and tell us a little bit about what it was like taking over as lead manager of that fund.

[00:27:48]  Ed Perks:  Well, first lemme mention, I I had a chance to, to sit down with Charlie last month. Something I try to do on his regular basis as I, as I can and to still see and, and, and, and meet with him and, and hear the stories of, of some of the history is something that I really, really cherish and, and value doing. You know, I I think from the standpoint of, of 00:28:13 The, the path that that we’ve been on with Franklin income, you know, joining in in 2002 was, it was a large strategy for Franklin at the time. It was, you know, around 8 billion in, in assets under management. And I think what really kind of maybe though defined the strategy was that period coming out of the financial crisis and, you know, navigating our way and, and being able to engage the broad cross section of markets and, and perform very well for five year period really helped establish this. But at the same time, you know, we realized that investors, financial advisors do like a, a range of different strategies or the ability to use different vehicles to deliver an investment strategy. And that was something where in 2000 and and 22 we launched Franklin income and SMA vehicle and in 2023 we launched Franklin Income strategy and an ETF. So it’s been, and and you know, to see that strategy you get adopted in, in different vehicles is something that was a big part of taking this strategy that’s been so important for Franklin Templeton as a whole to a, a, a different type of

[00:29:23]  Barry Ritholtz:  Investor. And, and for listeners who may not be familiar with the Franklin Income Fund, a couple of things really struck me about it. First, not too long ago it celebrated its 75th anniversary. Ain’t a whole lot of funds that have been running continuously for 75 years, since 1950. And, and then secondly, and this amazes me uninterrupted monthly dividends dating back to the launch, which was I think 1948. Is that right? Yeah, that’s unbelievable. It

[00:29:55]  Ed Perks:  Is a great, it’s, it’s really a great story. It was part of the original custodian funds for Franklin and the, the first four were, you know, really the four asset classes at the time, a bond fund, a a stock fund, a a preferred fund, and a utility fund. And then the final series of custodian funds was the income fund, which meant, was meant to look at those other four strategies for asset classes and find the most attractive income investments. So Sure.

[00:30:21]  Barry Ritholtz:  The four food groups, that’s the core and you create a whole meal out of that. So you mentioned agency mortgage backs. What, what else do you look at that are either asset backed or CLOs or any exotic other products that theoretically generate pretty good yield relative to the risk the investor assumes?

[00:30:46]  Ed Perks:  Yeah, I mean I I I think that agency mortgages tend to be our, our core component within that part of the fixed income markets. But we’re always evaluating different opportunities, asset backed oriented investments. And you know, right now we’re, we’re pretty light. We do have a fair amount of corporate debt that is secure debt.

[00:31:05]  Barry Ritholtz:  So I recall coming out of the financial crisis double line as an example, had a ton of mortgage backed and it just seemed as everybody refinanced and refinanced their homes, the available paper just disappeared. I’m doing this off the top of my head, but it was something like 90% mortgages when it started and ended up at like 25 or 35% mortgages. We’ve seen a significant slowdown in home sales yield has been higher than it’s been for the past 20 years. So we haven’t been seeing a lot of refinancing and or a lot of new issuance. Is there enough mortgage backed paper out there? What, what’s going on in that space?

[00:31:50]  Ed Perks:  Yeah. And, and certainly it’s been topical just the last week or so with, you know,

[00:31:56]  Barry Ritholtz:  Fannie and Freddie purchases. Exactly. Exactly. Had 200 billion a month or some wild number Yeah.

[00:32:00]  Ed Perks:  And an additional 200 billion. But even beyond that, there could be an extension. So, you know, we did see the mortgage market react, right. We saw spreads kind of come down and you know, ultimately bringing longer term rates down is gonna be probably the biggest beneficiary in terms of activity within the housing market, but Right.

[00:32:17]  Barry Ritholtz:  Do we have to get down to 5% mortgage rates to see this really kick up? Or where are we now six and change six and a quarter?

[00:32:25]  Ed Perks:  Yeah, I mean I I I think certainly that needs to be the direction of travel, what that, that specific number needs to be to get some activity. Probably there’s some other factors as, as as well. Certainly the, the overall healthy the economy and the labor market are gonna be a major, major component of, of being able to get some of that activity going in, in the housing market. How, how

[00:32:44]  Barry Ritholtz:  Closely do you track macroeconomic news like the, if I had to describe the labor market today, I would say it, it’s still solid but not as strong as it was a year ago or even six months ago. Really since April we’ve seen it kind of soften up. We’re not seeing big layoffs. Do you, I always feel like a macro tourist when I I visit that space. ’cause it’s not my charge to predict labor markets. How, how do you integrate looking at all these data points that seem, as you said earlier, so noisy, so hard to find the signal in there.

[00:33:25]  Ed Perks:  Yeah. There, there’s something like the labor market clearly has taken kind of a, a, a front seat, right? We had the Fed really focused on fighting inflation and, and then as we saw the labor market weakening ultimately in, in, in encouraged the, for the fed to, you know, begin a, a resumption of the, of the interest rate cuts. Now, you know, I think there’s a kind of a reluctance in the labor market on both sides, right? There’s a reluctance maybe at the corporate level to hires a lot of uncertainty. Some of that was brought on by the, the onset of tariffs and just the uncertainty around where that was gonna impact businesses. And then I think you can ignore AI and the role that that’s happening, right? So there’s this reluctance maybe to hire and a reluctance to fire. So we’re, we’re stuck with a little bit more stagnant component in the labor market. Hmm.

[00:34:10]  Barry Ritholtz:  Really, really interesting coming up. We continue our conversation with Ed Perks, CIO of Franklin income investors talking about where he sees value in various equity markets. I’m Barry Ritholtz, you’re listening to Masters in Business on Bloomberg Radio. 00:34:43 I am Barry Ritholtz, your listening to Masters in business. I’m Bloomberg Radio. My extra special guest today is Ed Perks. He’s chief investment officer at Franklin Templeton Income investors as well as President of Franklin Advisors. He has managed several go anywhere as well as income funds for Franklin Templeton, including the flagship Franklin Income Fund, which can purchase pretty much anything it wants that generates income. Let’s, we’ve we’re talking earlier about the fixed income portion. Let’s talk about the equity portion. And I recall reading something you said as we were coming outta the pandemic about the dominance then of growth stocks over value. How has your views changed over the past five years of other than 2022 double digit gains in equities?

[00:35:43]  Ed Perks:  Yeah, I think, you know, we’ve gone through this, this period since the pandemic with different cycles within the equity markets and certainly there was a, a tilt immediately towards growth and, and, and, and value underperformed. I think it’s, it’s shifted a bit, certainly in 23 and four we saw it, it transition to more of a market cap dominance. And, and that certainly has, has proceeded I think since the beginning of, of 2023, something like the s and p 500 market cap has, has nearly doubled the performance of the s and p 500 equal weight index. So, you know, we do think there’s a lot of other things kind of under that initial layer if you pull it back and, and look at the broader equity markets that there’s a lot of opportunity across industries where companies are benefiting from the expansion in the economy that are benefiting from the secular dynamics that we see, whether it be in, in manufacturing investment or technology investment.

[00:36:39]  Barry Ritholtz:  Hmm, interesting. So we’ve also seen active equity management under fairly intense competitive pressure really for, for a good couple of decades. How does that change how you look at, at equity selection or asset allocation?

[00:36:57]  Ed Perks:  Yeah, you know, I, I think, you know, from a, maybe a bigger picture, you know, the move towards more passive exposures, the flood of money into passive investments has maybe exacerbated some of these dynamics around particularly the, the, the dispersion between the, the mega cap stocks, the market weighted indices and, and the average stock or the equal weighted indices. You know, I think for us it really becomes more about, you know, security selection. There’s still plenty of liquidity in those other stocks and, and to the extent that we can turn over rocks that maybe other investors are not looking at that are not being influenced as much by the magnitude of flows coming into passive indices is something that, you know, is a big part of our overall allocation. But I would really go back to, you know, this kind of view that as an income investor we can look for opportunities where we’re not trying to identify the catalyst next quarter or two quarters from now, we’re looking at investment with favorable fundamentals that we think over time can deliver for investors. And that income component, once again, kind of a significant part of maybe the near term total return.

[00:38:07]  Barry Ritholtz:  So, so let’s talk about those different asset classes that you’re not looking for. Great quarter guys. You’re looking for great decade convertibles, equity bonds credit. Do, do you play in the private space as well? How significant is that? Tell us about all these different multi-asset options you have and is there an overall core philosophy that sorta strings all of these together keeps ’em all in one philosophical bucket? Yeah,

[00:38:38]  Ed Perks:  I, I think one of the more interesting components, you know, of our, of our strategy is, is taking a little bit more of a holistic approach for how we invest in a company. I mentioned before, you know, sitting down at times with company management teams when you’re approaching it from both an equity and fixed income analysis standpoint. Well, looking across the capital structure, it’s pretty common that, you know, between a third or 40% of the portfolio will be invested in companies where we own multiple parts of a company’s capital structure. Meaning,

[00:39:07]  Barry Ritholtz:  Meaning their bonds, their equity and their convertibles or some combination, which

[00:39:12]  Ed Perks:  It’s, it is somewhat common in a multi-asset strategy to have kind of different components.

[00:39:20]  Barry Ritholtz:  And if you, you like the company, if you’ve done the research and its income, not just capital appreciation, why not own everything? Do the valuations fluctuate within the same company from corporate to equity to convertible? Sometimes a part of their cap structure is more appealing than others.

[00:39:38]  Ed Perks:  Absolutely. And that’s something that we’ve really seen over the last five years, certainly when longer term rates were a lot lower, really across the board there were companies where we saw equities trading in mid-teens multiples with 3% dividend yields. And the same benchmark longer term debt from those companies yielding one and a half to 2% didn’t

[00:39:57]  Barry Ritholtz:  Make any sense. Right,

[00:39:58]  Ed Perks:  Exactly. Well

[00:39:59]  Barry Ritholtz:  I recall

[00:40:00]  Ed Perks:  At, at that time we’d be very tilted to the common stock and using other things within the equity, structured equity in particular. But fast forward two years rates surge higher. Those same companies, the stocks, many cases were at the same levels or same valuations, yet bonds had gone from yielding 2% to maybe yielding five, five and a half percent. I

[00:40:18]  Barry Ritholtz:  I recall a couple of the big tech companies, and I want to include Microsoft and Apple in them, in, in that list issued 2% long-term bonds and yet the yield was almost that and you had all the upside of the equity. Like i I I don’t know who is enthusiastic about that. How do you, when you see a new issuance like that, 2% what do I care about 2% or is 2% attractive in a zero rate environment?

[00:40:49]  Ed Perks:  Yeah, I think for us it’s, it play, it’s, it’s much harder to have that make sense in our strategy to play a role in the portfolio. But it’s something that, you know, the more that’s out there, we may not have participated in those new issues in 2020 or 2021, but come back in 2022 when rates move and invest grade suddenly

[00:41:08]  Barry Ritholtz:  They’re attractive.

[00:41:08]  Ed Perks:  Right. Yeah. I don’t think, you know, many investors didn’t expect that investment grade corporate bonds could drop 20 to 25 points and, and they did. So there’s always a time for it and the more of that that is issued in the market just gives us that, that opportunity down the line just

[00:41:21]  Barry Ritholtz:  ’cause it’s investment grade doesn’t mean it’s not subject to interest rate risk. Right. I I think that’s kind of, you know, fixed income 1 0 1.

[00:41:29]  Ed Perks:  Yeah, that was part of the, you know, like I said before, the very loud announcement that the bond market made around, its, its returning to a more normal functioning in 2022.

[00:41:39]  Barry Ritholtz:  So, so let’s talk about the flip side of that real default risk. We, we haven’t seen a whole lot of defaults other than a handful of very specific corporate. It was a big fraud case recently that company and in all its fixed income in the automotive sector crashed and burned. But for the most part, fraud default rates have been fairly low. How do you look at, at that risk and is it a sort of top, top-down macro approach or is it company by company balance sheet line by balance sheet line?

[00:42:15]  Ed Perks:  Yeah, I think first, from a top-down standpoint, you know, we have had a nice tailwind, we have had an economy that’s been growing. We’ve had capital markets that have provided solutions to companies that need to get through. There’s also been a a probably a fair amount of, of, you know, restructurings along the way that in, in prior market cycles would’ve led to a higher default rate. So I think you have to make that that adjustment as, as well. I think for us in, in our strategy, it’s, it’s very much though about the fundamental analysis, the idiosyncratic risk and, and working we want to be in situations, particularly in, in lower credit quality companies, really understanding that that path that management has to ensure that the company moves to a more solid footing. And that could be the debt maturity wall or access to capital and liquidity to ultimately deal with debt as it comes due.

[00:43:10]  Barry Ritholtz:  How do you think about systemic risk relative to what the central bank is doing and the treasury depart is doing treasury department, when, when we look at, we had the financial crisis, we had the pandemic, we had the flash crash, we had that little hiccup with Silicon Valley Bank and some of the other banks that, that in reality were contained as opposed to what we saw during the financial crisis. Do investors look at these institutions as providing a put, providing a a, a ready rescue plan or is it more less about specific companies and more about we’re not gonna let the system collapse?

[00:43:58]  Ed Perks:  Yeah, that’s a good question. You know, I think we’ve been through a lot over the last 20 years a lot.

[00:44:03]  Barry Ritholtz:  Right? A lot and

[00:44:04]  Ed Perks:  A

[00:44:04]  Barry Ritholtz:  Hundred years worth of stuff in a decade and a half.

[00:44:07]  Ed Perks:  Yeah. I I think if you look at some of the policy measures, maybe not, you know, initially out of the gate following the financial crisis, but you know, the, the, the long tooth that some of those policies had and, and the distortion ultimately that was created in markets. I think there’s a, a different view of maybe the appropriateness of some of the policy today than there certainly was at the time. Look, ultimately the fear of systemic risk does create opportunity for us. I think being in a highly diversified strategy, not just from an asset class standpoint, but, but investing across the range of fixed income sectors and the range of sectors within the equity market certainly helps lend a bit of resilience to the strategy in, in the case where markets become a little bit more concerned about system systemic risks. You know, I I think one of the probably more interesting things that, that is happening today that I’m sure you’ve talked to other guests about is, is the private credit space where we’ve just seen tremendous growth, tremendous amount of capital being committed there and, and ultimately needs to be deployed. And I think some of this doesn’t have quite the same level of transparency that it would’ve had if it was in the, the public credit markets. So I think that’s something that, you know, we’re certainly close to and, and both looking at potential opportunities. ’cause we can play in private assets within our Franklin income strategies. But, you know, if there was something that, you know, we would want to keep very much on the radar is, is, is what is happening in that space in terms of credit quality.

[00:45:36]  Barry Ritholtz:  The, the criticism that has come up about privates is that it’s a form of volatility washing. You’re, you’re not getting marks on the regular that are market based. It’s all right, we think it’s worth about this, here’s what the peers are worth. So let’s sorta ballpark this. How, how do you think about that? Is that a fair criticism of that space? And you know, the main appeal seems to be, hey, it’s non-correlated, it’s potentially better returns. How, how do you look at, at the, the pitch from the private credit side?

[00:46:14]  Ed Perks:  I think it’s evolved in, in, in a healthy way. I think using volatility measures is somewhat debunked. I think, you know, leading with a sharp ratio when you’re comparing public and private assets is not the, not something investors should be focusing on. I, you know, I I think the, you know, ultimately it, it has a a, a meaningful place. The definition of public credit can be extraordinarily of private credit, sorry, can be extraordinarily wide. And I think as that capital has come in, it has started to look at a lot of different places to, to ultimately have or have its role in financial markets. So we certainly think it’s it’s, it’s a viable asset. We just in any, and, and really this goes kind of across any asset, when you see the kind of capital moving into a certain area, there’s just a greater risk of maybe less disciplined things happening. And that’s something that, you know, we think could become, you know, a little bit more apparent here as we move forward.

[00:47:11]  Barry Ritholtz:  Huh. Really, really super interesting. So we’ve talked about various asset classes, we’ve talked about privates versus Publix. What do you think the average income investor, yield investor doesn’t understand about either the SMA they own or the mutual fund or ETF? They own? I I, I know fixed income is not quite as intuitive as equities. You must hear from a lot of different clients. What, what’s out there amongst main street yield investors?

[00:47:44]  Ed Perks:  I think one of the biggest things that, that we come across is there’s just a, a a, a natural view that if you’re an income investor, you own a, a certain type of stock or have a certain type of equity exposure. And maybe that’s rooted in the concept of, you know, like utility stocks, right? Bond, like surrogates within the equity market. That’s what you must invest in as an, as an income investor. And the reality is, is much broader than that. Even in the component say of the SP 500, nearly 40% not paying a dividend or paying a very low dividend. That’s still something, whether it’s through convertible securities, going back to that kind of earlier part of my career or using structured equity where we can create a security that we can own for a year or two years that can replicate that kind of profile in our strategy. So that opens up the opportunity to own and we do in our strategy today convertible like instruments in Amazon, in Microsoft, in meta. So we really have a much broader cross section in the equity markets to pursue investments. Huh.

[00:48:49]  Barry Ritholtz:  Really, really interesting stick sticking with dividends, the s and p 500 dividend yield under 2%, way back when it was 3.54%. How do you look at dividend stocks as a whole? How attractive they are, the valuations there? How do you think about that group as, as a source of yield?

[00:49:14]  Ed Perks:  Yeah, I think it’s a group that you want to consider. I think back to the, just the profile we’ve had in, in equity markets, the dominance of, of mostly non-dividend paying stocks, the mega cap tech companies in particular. And not to say that they can’t continue to be decent investments, but there is that whole cohort that still focuses on dividends. Not just dividends, but consistent growth of dividends. I mentioned a utility company several times. One stock that we’ve actually held in the portfolio the entire time that I’ve been a portfolio manager is southern company. And what probably very few people would, would expect, if you go back to 2002 since that time period, southern companies actually matched the return of the SP 500.

[00:50:00]  Barry Ritholtz:  Hmm. Really, really interesting. We’re seeing signs of the market broadening out. Look, my favorite data point from 2025, everybody talks about the concentration and the magnificent seven outperforming only two of the Mag seven beat the s and p 500 last year. Amazing data point. How are you looking at the rest of the s and p 500? How are you looking at the value sector? Can we reasonably expect to see this broadening continue in the future?

[00:50:33]  Ed Perks:  Yeah, we do think, you know, there is some, some interesting value in parts of the equity market and, and maybe they are companies that have been, you know, a little bit out of the spotlight. You know, we do have a, a pretty good amount of sector diversification, so we’re finding opportunities in these different areas. It’ll be healthcare, it’ll be industrials, energy, utilities, even in materials. Some of these, these trends, let’s take globalization and, and really this move that is still evolving into maybe hemisphere controls and, and and nearshoring of supply chains, some things that came outta the pandemic. You know, all of that has pretty significant implications. So finding companies that have that a play on a select theme that you want i that you identify and want to play. We think there’s a lot of that opportunity in the equity market. I’ve

[00:51:22]  Barry Ritholtz:  Been mostly thinking about and talking about US equities. Last year was the first year where MSCI developed and, and even emerging market, just wherever you looked overseas, thumped, the US and the US was, you know, up almost 18% Nasdaq EPO a little over 20%. How do you look at the rest of the world when it comes to either fixed income or, or equities?

[00:51:49]  Ed Perks:  Yeah, I, you know, I I certainly think that made a a, a great storyline for 2025 reason being, you know, we go back and look at 23 and 24, though US stocks had outperformed so massively so,

[00:52:01]  Barry Ritholtz:  Or the past 15 years or so.

[00:52:03]  Ed Perks:  At some level we do think it was primed for a little bit of a reallocation towards non-US markets. And then you add on some of the policy dynamics around tariffs and, and

[00:52:13]  Barry Ritholtz:  The dollar dropping almost 10% last year. Exactly.

[00:52:16]  Ed Perks:  And that really led to some of that reallocation, a lot of the outperformance of non-US equity markets in 25 did happen during that period of time. So if you were to take a look at more of the second half, a little bit more balance between the markets.

[00:52:29]  Barry Ritholtz:  And then our last question before we get to my favorite questions, I ask all my guests, what do you think investors and traders are not talking about, thinking about that perhaps they should be, and, and you could, you’re a go anywhere investor, so you go anywhere with this. What, what assets, geography, policies, data points are getting overlooked but shouldn’t.

[00:52:52]  Ed Perks:  Yeah, I, I think we need keep, keep coming back to right now we really feel like policy’s paramount. So really focusing on where policy will, will ultimately take the market. Midterm elections are gonna continue to be a very significant overhang in, in markets. Maybe one of the things that concerns me that investors are not talking about is if we were to think about the level of uncertainty that some of these dynamics naturally create and how that right now really does not translate to the kind of expected volatility that might be there in markets. So just looking this morning at something like the vic in the VIX index, which a lot of investors will go to when they want to see implied volatility back to the levels it was at in February of 2025. So we did see a very, very

[00:53:39]  Barry Ritholtz:  Low, right, low

[00:53:39]  Ed Perks:  Low. And that tends to be, you know, a point where, you know, we want to be a little bit more cautious when naturally there’s not a lot of volatility expected to be coming in markets. You know, for us that means we can stay invested, we can focus on areas that deliver attractive income and, and really maintaining that nimbleness in the portfolio and the strategy that we have.

[00:54:02]  Barry Ritholtz:  Hmm. Really, really interesting. Ed, let, let’s jump to my favorite questions that I ask all of my guests starting with tell us about your mentors who helped shape your career.

[00:54:13]  Ed Perks:  Yeah, I’d certainly, first and foremost on that list is, is Charles Johnson joining Charlie in 2002 as a member of the Franklin Income portfolio management team. And really being able to understand his approach to investing and, and hearing the, the, the tremendous, you know, experiences that he had over time. But I think more importantly, him really enabling me to become a bit of the investor that, that I am today. And, and, and, and as we went through that, that transition and, and then went through difficult times, particularly the, the financial crisis. That awareness that, look, we’re not gonna get every situation right. We’re not gonna make every perfect investment, but really how you handle it and how you stay focused on the people that have entrusted their their money to us is, is just paramount importance. And you know, one of the first things that Charlie asked me to, to do in, in 2002 was a difficult time. Interest rates were coming down, there was a modest dividend cut for Franklin Income fund, which is not a very common occurrence, certainly not something that we, we enjoy doing. And getting a handwritten letter from an investor, a woman in Tennessee that was a, a little concerned that her dividend check had gone down and, and here he is the chairman and CEO of Franklin and, and portfolio manager still. And he gave me that handwritten note from the investor and asked me to respond directly to her. Really? And that was just something

[00:55:42]  Barry Ritholtz:  That, did you write a letter or did you pick up the phone?

[00:55:45]  Ed Perks:  No, we wrote a letter and, and that was something, I don’t recall having the phone number, but we did write a letter and, and really kind of laid it out and tried to help her understand just the dynamic. But to me that really resonated that, wow, this is so important to, to him, this is really, we need to stay connected to just the role we are playing in individual’s lives. And I, I think that’s something that I’ve really tried to not only carry on in in my career, but certainly instill in the broader team that helps manage Franklin income.

[00:56:15]  Barry Ritholtz:  Easy to lose sight of that. Right. So, so let’s talk about books. What are some of your favorites? What are you reading right now?

[00:56:22]  Ed Perks:  Wow. I’ll start with maybe what I’m reading right now. And this is something I’m, I’ve always enjoyed history and geography. The end of last year I picked up a, a, a place called Yellowstone because I was planning a sibling trip to Yellowstone and it was just really fascinating the history. I’m now reading a Daunted Courage by Samuel Ambrose, which is more of the, the, the Lewis and Clark Expedition. So maybe this summer I’ll be out in Glacier or in the Bitterroot Mountains on a trail somewhere. But I, I really enjoy, you know, reading. So I’m, I’m, I’m more of a nonfiction, you know, kind of guy. Occasionally I’ll pick up something else. Probably my, my favorite of all time is the Hemingway Classic For Whom The Bell Tolls where, you know, you’re reading a something that plays out over 72 or so hours and just something like that that really can let your mind kind of go. And the imagination take hold is, is always something that I’ve enjoyed too. I did just pick up a new copy. I think it’s probably something that as, as an American, we should all read. And, and certainly Walter Isaacson is not somebody that, that needs a plug of any of any sort. He wrote more of a pamphlet called the, the Greatest Sentence ever written, really. And that’s something that I think with America two 50,

[00:57:43]  Barry Ritholtz:  Because his books are giant.

[00:57:45]  Ed Perks:  I think this is around 50 pages. No kidding. So it’s, it’s the greatest sentence ever written. And I haven’t gone through it yet, but I’ve heard, heard him speak about it. And it’s just very inspiring. And like I said, it’s, it’s something that second sentence of the Declaration Independence with America two 50 is maybe something that we should all step back and make sure we read this year.

[00:58:07]  Barry Ritholtz:  I, I have for whom the bell tolls on, on my list, and I just read on vacation last month, The Sun Also Rises, but nothing beats the Old Man in the Sea. I, that book just always speaks to me, not just as a fisherman, but his prose is just so compact and tight and powerful. Real, really very impressive. You mentioned Yellowstone, so I have to ask, what are you streaming these days? What’s, what’s keeping you entertained?

[00:58:37]  Ed Perks:  I haven’t started Landman two yet, but that’s probably next. You know, I, I really kind of like to, and, and maybe there is a sci-fi element growing up. My sci-fi of choice would probably something like Stargate SG one or something where you can really detach. And I think that’s an important component. Let the mind rest and, and be transported a little bit.

[00:59:01]  Barry Ritholtz:  Let’s, let’s jump to our final two questions. What sort of advice which you give to a recent college grad interested in a career in fixed income portfolio management or just investing

[00:59:16]  Ed Perks:  In a way? It would be just that I see far too many college students, recent grads, that think they’ve already decided what they want to do.

[00:59:26]  Barry Ritholtz:  Specializing early

[00:59:27]  Ed Perks:  Yes. Or, or having a, a a a definitive, I need to find the job in this. And I just reflect on my own path that it, it evolves quickly. Get in a seat somewhere in an industry that you think is interesting and see where it takes you. And don’t be afraid to put your hand up when opportunities arise. Just, it’s, it’s, you have plenty of time, you have nothing but time.

[00:59:51]  Barry Ritholtz:  Don’t assume that first gig is where you’re gonna spend the next 40 years of your career. Is that your advice?

[00:59:57]  Ed Perks:  It, you know, it can happen.

[01:00:00]  Barry Ritholtz:  It certainly can. And, and our final question, what do you know about the world of investing today you wish you knew 30 plus years ago when you were first getting started?

[01:00:11]  Ed Perks:  Oh, it’s such a good question. I mean, a lot of ways, you know, you almost wouldn’t want things to be, to be entirely different. You know, I, I was fortunate in that I found that role relatively early on, that really solidified the kind of investor I think I am. What is that inherent DNA that I have as an investor? So I think the sooner you can kind of tap into that and then explore ways to, to follow your investing based upon that. Don’t try to be somebody that you’re not, you know, and I have colleagues that manage pure growth funds, that follow momentum strategies, and I think they do a phenomenal job. I also very much know that’s not a job that I would’ve ever excelled at. What’s the

[01:00:50]  Barry Ritholtz:  Old joke? Wall Street is an expensive place to figure out who you are. Absolutely. Ed, thank you so much for being so generous with your time. This, this has been really quite fascinating. We have been speaking with Ed Perks, he’s CIO of Franklin Income Fund, as well as member of the executive committee and PM for a number of different funds. If you enjoy this conversation, check out any of the 600 we’ve done over the prior 12 years. You can find those at Bloomberg, iTunes, Spotify, YouTube, wherever you get your favorite podcasts at. I would be remiss if I didn’t thank our crack team that helps put these conversations together each week. I’m Barry Riol. You’ve been listening to Bloomberg’s Masters in Business.

~~~

 

 

 

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10 Monday AM Reads

My back-to-work morning train WFH reads:

• Why Daylight Saving Time Is Worse for Your Body Than Standard Time: The Washington Post’s interactive explainer on the biological case against springing forward. The circadian disruption isn’t just annoying — it’s measurably bad for your health. Timely, given we just lost an hour. (Washington Post)

‘Is This Insider Information?’ The Prediction Market Bets Driving a Campus Frenzy Kalshi and Polymarket pour money into deals with social-media influencers and students, who try to parlay rumors into cash; ‘We know this shouldn’t be allowed.’ (Wall Street Journal) see also 2 young billionaires are behind the prediction market boom. They hate each other: For Mansour, distinguishing Kalshi from that other site is a form of combat. If there’s a chance to land a blow, he will.  Yes, there’s an “unregulated, offshore prediction market,” which is not like Kalshi. Too many people, Mansour says, confuse Kalshi for that “non-American, unregulated platform.” NPR on the rivalry between the founders of Kalshi and Polymarket — two very different visions for the future of betting on reality, and a feud that’s personal. (NPR)

• The Break Is Over. Companies Are Jacking Up Prices Again.: The pricing pause that gave consumers a breather is ending. Companies across industries are pushing through new increases, testing whether demand can absorb the hit. (Wall Street Journal)

What the Iran War Really Means for the Stock Market: The campaign in the Middle East could have far-reaching financial effects. Investing moves to consider. (Barron’s) see also Six Days of War, 10 Rationales: The administration has laid out a buffet of reasons for Operation Epic Fury—take your pick. The Atlantic catalogs the shifting justifications for the Iran strikes. When the reason keeps changing, the real reason is usually the one nobody’s saying. (The Atlantic)

• A War in Charts: Of the five oil supply shocks in 50 years, three triggered or amplified a U.S. recession. The FT maps out what’s at stake this time. (Financial Times)

• U.S. Automakers Risk Being Reduced to Niche Producers of Gas Vehicles: Ford and GM are falling further behind on EVs and self-driving, and China is eating their lunch. (New York Times)

Can’t Stop Overthinking? Here’s What Experts Say Actually Helps: Spoiler: telling yourself to stop thinking about it is not on the list. (Washington Post) see also Being Stronger Means You’re Likely to Live Longer: Skip the treadmill debate—new research says grip strength and muscle mass are better predictors of longevity than cardio. (Washington Post)

Pentagon Eyes Ukrainian Interceptor Drones to Counter Iran: The US military is looking at Ukraine’s battle-tested drone technology for the Iran theater. War as R&D proving ground. (Financial Times)

• Elon Musk Moves Against the Russians in Ukraine: In a twist nobody saw coming, Musk’s Starlink operation takes an unexpectedly adversarial stance toward Moscow. (The Atlantic)

Inside the cutthroat competition for the best baguette in Paris: “Bread is god” in Paris. Enter the baguette Grand Prix. The annual contest to crown Paris’s best baguette is a blood sport disguised as a bakery competition. The stakes are real — the winner supplies the Élysée Palace for a year. (Washington Post)

Be sure to check out our Masters in Business this past weekend with Ed Perks, president of Franklin Advisers and chief investment officer of Franklin Income Investors. He serves as lead portfolio manager of Franklin Income Fund, as well as Franklin Managed Income Fund. He is a member of the Franklin Templeton executive committee, a small group of the company’s top leaders responsible for shaping the firm’s overall strategy.

 

A “jobless boom” with no recession first, something the U.S. has simply never seen

Source: @boes_

 

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10 Sunday Reads

Avert your eyes! My Sunday morning look at incompetency, corruption and policy failures:

The Worst Acquisition in History, Again: Scott Galloway on whichever deal just earned this dubious distinction. After six months and eight failed bids, the Ellisons made the Warner Bros. Discovery board an offer they couldn’t refuse. The potential Netflix acquisition would’ve been akin to fusing LVMH and Walmart — HBO’s prestige TV and Warner’s iconic IP, plus Netflix’s scale. Paramount Skydance buying WBD is the fusion of a dog and a car bumper traveling 80 miles an hour. Spoiler alert: It’s not going to end well. The Prof G postmortem is always more entertaining than the deal itself. (No Mercy / No Malice)

As bitcoin mining economics “have gone from bad to worse,” companies pivot and sell to survive: Core Scientific is just the latest miner offloading its bitcoin, as other miners turn their compute power to AI. (Sherwood) see also Bitcoin’s Plunge Should End the Hype That It Is Digital Gold: Bitcoin fell while gold rallied. Again. At some point, the “store of value” crowd has to reckon with the fact that it trades like a risk asset in every downturn. (The Hill)

Gambling in the modern age. Sports betting is being marketed to young Americans as an investment. America’s next epidemic. More than 10% of college students are pathological gamblers. That’s 5x the national average, by some estimates. (Bettor Off)

Books and screens: Your inability to focus isn’t a failing. It’s a design problem, and the answer isn’t getting rid of our screen time. (Aeon)

• Kash Patel’s Latest Firings Ousted Agents with Expertise in Iran: You’d think that during a war with Iran, you’d want to keep the people who know the most about Iran. You would be wrong. (MSNBC) see also Intel report warns large-scale war ‘unlikely’ to oust Iran’s regime: A classified U.S. report doubts that Iran’s opposition would take power following either a short or extended U.S. military campaign. (Washington Post)

• The Return of Measles Is Bad. A Polio Comeback Would Be So, So Much Worse: If you think measles outbreaks are scary, wait until you remember what polio actually does. (Techdirt)

• Pardon Industry Offers Rich Offenders a Path to Trump: One inmate paid lobbyists and lawyers with ties to the president’s team and walked free. Others are following his blueprint, but it is not always clear who can deliver. A cottage industry of lobbyists and fixers is selling access to presidential clemency. The NYT maps the network and the price list. (New York Times) see also Documents Reveal a Web of Financial Ties Between Trump Officials and the Industries They Help Regulate: ProPublica digs into the financial disclosures and finds exactly what you’d expect: Financial disclosures paint a damning picture of foxes guarding henhouses across every corner of the administration — the regulators are invested in the industries they oversee. Corruption hiding in plain sight on government forms. (ProPublica)

• Ted Cruz Asks Treasury to Approve $200 Billion Tax Cut Without Congress: Who needs the legislative branch when you can just ask the Treasury Department to unilaterally slash capital gains taxes? (Washington Post)

• I Was a Broke Millennial. I Tried to Trade My Way to Financial Freedom: A cautionary tale of a generation that grew up on Robinhood and learned the hard way that markets don’t care about your student loans. (Wall Street Journal) see also Record Numbers of Workers Are Raiding Their 401(k) Savings: Hardship withdrawals are at all-time highs. So much for the ownership society. (Wall Street Journal)

• Russia Is Providing Iran Intelligence to Target U.S. Forces, Officials Say: Moscow is feeding targeting data to Tehran. The war in the Middle East is becoming a proxy conflict with Russia in ways that weren’t part of the original pitch to the American public. The targeting information has included the locations of American warships and aircraft in the Middle East, the officials said.  (Washington Post)

Be sure to check out our Masters in Business this weekend with Ed Perks, president of Franklin Advisers and chief investment officer of Franklin Income Investors. He serves as lead portfolio manager of Franklin Income Fund, as well as Franklin Managed Income Fund. He is a member of the Franklin Templeton executive committee, a small group of the company’s top leaders responsible for shaping the firm’s overall strategy.

 

Anecdotal evidence AI is replacing young workers’ jobs showing up in the data across a wide range of countries.

Source: Jim Reid, Deutsche Bank

 

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MiB: Ed Perks, Chief Investment Officer, Franklin Income Investors / President, Franklin Advisers

 

 

This week, I speak with Ed Perks, president of Franklin Advisers, Inc. and chief investment officer of Franklin Income Investors. We discuss income based investment compared to equities, along with overall portfolio strategy. We also discuss the evolving pitch for private credit.

Ed explains how he became interested in finance when he took his first investment class with the legendary David Swensen of Yale’s endowment.

A list of his current reading is here; A transcript of our conversation is available here Monday.

You can stream and download our full conversation, including any podcast extras, on Apple Podcasts, Spotify, YouTube (video), YouTube (audio), and Bloomberg. All of our earlier podcasts on your favorite pod hosts can be found here.

 

 

 

Current Reading/Favorite Books

 

 

Books Barry Mentioned

 

 

 

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10 Weekend Reads

The weekend is here! Pour yourself a mug of Danish Blend coffee, grab a seat outside, and get ready for our longer-form weekend reads:

• The Iran War’s Most Precious Commodity Isn’t Oil: Forget crude—the real strategic resource at stake in the Middle East is water, and nobody’s talking about it. (Bloomberg free)

Capital Group’s Weird Passive Bravado: The giant active manager is trash-talking index funds while quietly borrowing from their playbook. (Financial Times) see also The attention economy is coming for investment research: FT Alphaville on how the same forces that destroyed journalism and music are now eating Wall Street research — virality over rigor, engagement over accuracy. (FT Alphaville / Substack)

How Do We Deal with the Catastrophe of Uninsurability?: Whole regions of the world are becoming uninsurable, bringing radical uncertainty to the economy. As climate risk makes more and more properties uninsurable, the financial system faces a reckoning it hasn’t priced in. (Aeon)

The US Had a Big Battery Boom Last Year: Despite Donald Trump’s unrelenting attacks on renewable energy, there’s a quiet revolution happening on US grids. (Wired)

• GLP-1 Drugs May Fight Addiction Across Every Major Substance: A massive study of 600,000 people suggests Ozempic and its cousins might be the most important addiction treatment breakthrough in decades. (The Conversation)

The New Miami Gold Rush: The ultrawealthy are vying for a limited number of exclusive properties on the islands and shorelines of South Florida. (New York Times) see also What Is a City When Its Wealthiest Leave? The stickiness that once anchored people and capital to great cities is gone. It is not coming back. (Wall Street Journal)

• 6 Takeaways From Citrini’s Viral AI Doomer Article (and a Bunch of Rebuttals): The Citrini AI doomsday report went mega-viral. Read Trung breaks down the key claims, the strongest counterarguments, and what investors should actually take away from the noise. (Read Trung)

Apocalypse No: How Almost Everything We Thought We Knew About the Maya Is Wrong: The collapse narrative is a myth, and the real story is far more interesting than the doomsday version. (The Guardian)

• Pentagon Eyes Ukrainian Interceptor Drones to Counter Iran: Kyiv pioneered cheap, mass-produced machines to battle Russian Shaheds—now the U.S. military wants in on the action. (Financial Times) see also Iran’s Underground ‘Missile Cities’ Have Become One of Its Biggest Vulnerabilities: U.S. and Israeli aircraft are circling over the subterranean bases, destroying missile launchers as they emerge to fire (Wall Street Journal)

• Scrubbing Back In: The Scrubs reboot is happening. The Ringer goes inside what Zach Braff, Bill Lawrence, and the original cast are planning — and whether lightning can strike twice. (The Ringer)

Be sure to check out our Masters in Business this weekend with Ed Perks, president of Franklin Advisers and chief investment officer of Franklin Income Investors. He serves as lead portfolio manager of Franklin Income Fund, as well as Franklin Managed Income Fund. He is a member of the Franklin Templeton executive committee, a small group of the company’s top leaders responsible for shaping the firm’s overall strategy.

 

Korea’s Kospi: From cheap to world beating to expensive…

Source: Jim Reid, Deutsche Bank

 

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10 Friday AM Reads

My end-of-week morning train WFH reads:

Starting Your Own Business Is All the Rage Again: The threats and opportunities presented by artificial intelligence are driving people to bet on themselves (Wall Street Journal)

ADP Jobs Report Shows White-Collar Losses in February: The professional and managerial class is getting hit hardest in the latest hiring data. The college-educated job market continues to deteriorate even as GDP holds up. (Quartz) see also  Unprecedented ‘Jobless Boom’ Tests Limits of US Economic Expansion: GDP grew 2.7% in 2025 while employment barely budged — a combination that hasn’t happened in the postwar era outside a recession. College-educated workers are bearing the brunt as AI reshapes white-collar work. We’re sitting on a one-legged stool. (Bloomberg)

• The Case of the Disappearing Secretary: A strange, well-reported story about a senior government official who seems to have vanished from public life. The mystery deepens the more you look. (Rowland Manthorpe)

I Got a Coveted Invitation to See New York’s Most Secretive Condo Project: Sales at 80 Clarkson have reached over $1 billion, with minimal marketing and little press (Wall Street Journal)

• Trump’s “Warflation” Has Just Begun: The Bulwark on how the Iran conflict is about to send prices higher across the board — energy, shipping, insurance, defense spending. The inflationary impulse from war is just getting started. (The Bulwark)

How Is Kalshi Not Gambling? On Kalshi, people have placed bets on everything from football games to foreign affairs. The prediction market’s CEO, Tarek Mansour, says this doesn’t count as gambling—and is actually good for society. (Wired)

Judge orders US Customs to process refunds on illegal Trump tariffs: More than 2,000 lawsuits have been filed by companies in the court seeking to recoup their money after Supreme Court invalidated tariffs last month (Reuters)

• Powell Won, but the Fed Might Still Lose: Powell’s extraordinary video calling out the DOJ worked — for now. But with his term ending in May and sustained presidential pressure on rates, even his allies aren’t sure the institution survives the longer war. (Wall Street Journal)

The Dangerous Mismatch Between American Missiles and Iranian Drones: The United States has only so many expensive munitions to send after Iran’s cheap and plentiful arms. (The Atlantic)

• ‘This Whole Thing Is Not Normal’: Inside the ‘Baywatch’ Reboot Casting Call With 2,000 Wannabe Lifeguards: You simply cannot wear a red Speedo in the rain. Variety goes inside the surreal mass casting call for TV’s most improbable comeback. (Variety)

Be sure to check out our Masters in Business interview  this weekend with Bill Gurley of Benchmark about his big bets investing early in now-common names like Uber, Zillow, Grubhub, OpenTable and others, plus his new book, “Runnin’ Down a Dream: How to Thrive in a Career You Actually Love“.

 

At 66.40%, the greatest number of index constituents are outperforming the S&P 500 index itself over the last 50 years

Source: @BlakeMillardCFA

 

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MiB: Bill Gurley, Benchmark

 

 

In a special bonus episode, I speak with Bill Gurley of Benchmark about his big bets investing early in now-common names like Uber, Zillow, Grubhub, OpenTable and others, plus his new book, “Runnin’ Down a Dream: How to Thrive in a Career You Actually Love“.

He explains that the early days of venture capital were organized more like a law firm or accounting shop; Benchmark created a unique, team-based approach. Gurley credits the huge success Benchmark enjoyed to this structure.

A transcript of our conversation is available below.

You can stream and download our full conversation, including any podcast extras, on Apple Podcasts, Spotify, YouTube (audio), and Bloomberg. All of our earlier podcasts on your favorite pod hosts can be found here.

Be sure to check out our Masters in Business next week with Ed Perks, president of Franklin Advisers and chief investment officer of Franklin Income Investors. He serves as lead portfolio manager of Franklin Income Fund, as well as Franklin Managed Income Fund. He is a member of the Franklin Templeton executive committee, a small group of the company’s top leaders responsible for shaping the firm’s overall strategy.

 

 

 

 

 

 

 

Transcript:

Announcer: Bloomberg Audio Studios, podcasts, radio News. This is Masters in Business with Barry Ritholtz on Bloomberg Radio.

Barry Ritholtz: This week on the podcast, what can I say, another banger. Bill Gurley of Benchmark Capital. Legendary VC, early investor in Uber, Zillow, OpenTable, GrubHub, Nextdoor, Instagram, Twitter. The list just goes on and on and on. What a fascinating career filled with insights, not only about venture investing, but about building a career that you love. I thought this conversation was fascinating and I think you will also, with no further ado, my conversation with Benchmark’s Bill Gurley.

Barry Ritholtz: Before we get into the book, which I found very interesting and your whole career. Let’s start with your background. You get a bachelor’s in computer science from the University of Florida. And then an MBA from UT Austin. What was the original career plan?

Bill Gurley: So I fell in love with computers at a young age. And many people that get to Silicon Valley, you hear that common refrain. I had a Commodore Vic 20 that would plug into your television and it didn’t have solid state memory, so you’d type programs in, but when you turned it off, done, they were done. You had to start over. Anyway, I fell in love with programming as many people do, and just amazed that you could create things, you know?

Bill Gurley: And so that was my undergrad degree. I worked for two and change years at Compaq Computer Corporation, using those skills and discovered that that wasn’t gonna be my long-term path.

Barry Ritholtz: You said you were exceedingly bored at what looked like on paper a dream job. Explain.

Bill Gurley: Well, back then Compaq was a leader in the personal computer business, and we would release one PC and then usually around an Intel generation. You would reach the next PC. And so the, we started on the third project. That was a lot like the second and a lot like the first, and I asked myself a question. I asked myself the question, is this what I want to be doing 30 years from now? And in any organization there’s someone that’s a lifer, that you can ask yourself, is that what I want? And with no judgment towards people that do that. But it became very clear that that wasn’t for me. And this would be particularly interesting for your audience ’cause it’s an investment crowd. At home at night, I had One Up on Wall Street by Peter Lynch. And I had opened a Prodigy account, which was this precursor to AOL and I was starting to get really interested in stocks. I had bought the Value Line. You remember this thing?

Barry Ritholtz: Oh, sure. Came the big notebook with the one pagers, the updates and the three ring binders.

Bill Gurley: Exactly. And like a whole shelf of alphabetical. And one thing I’d really encourage people to think about is, what are you doing in your free time? And maybe, is there a clue that that should actually be what you do full time? And so this thing was itching at me.

Barry Ritholtz: So first gig in finance, was that Deutsche Bank?

Bill Gurley: No, it was Credit Suisse First Boston. So I, while I was at the University of Texas MBA program, I thought about venture, but it seemed very hard to get towards. I liked technology, I liked disruption, I liked programming. And it seemed hard to get at, but at that time when you get to business school, some young adults like to pretend they’re financiers and so they read Fortune, Forbes, the Wall Street Journal and the Atrium, you know, as if. And I would read the tech articles and there was a team at Goldman Sachs on the sell side. And the sell side I think was more kind of held in higher regards back then. And this team with Dan Benton and Rick Sherlund at Goldman got quoted all the time and I said to myself, you know, I really love my corporate strategy class. I love technology. These people get to opine on it and are treated as experts.

Bill Gurley: So I went to, I came here to New York, I knocked on doors cold. I asked that particular team for a meeting. They let me in. I’m a first year at the University of Texas. They let me in and I told all the other research directors, I’ll be in town meeting with those guys. And I got like 10 meetings doing that. And one of those individuals was Al Jackson. And he gave me a shot. And I can remember the first day of orientation, there were like 40 new people from MBA programs and we had to go around and say our name and school and it was what you’d expect, Columbia, Wharton, Harvard.

Barry Ritholtz: But you were the University of Texas. You’re the odd man out for sure.

Bill Gurley: But I’m so grateful to Al for giving me that shot. The sell side analyst job has one trait that is remarkable, which is you immediately get to start talking to CEOs and CFOs and I don’t know of any other job where that just happens right away, right outta school.

Bill Gurley: So the access was amazing. I ended up getting to cover the industry I worked in, the computer industry. I got to know the team at Dell. This story involves our mutual friend Mike Mauboussin. But because of something Mike taught me, I got very bullish on Dell and it was trading at six times earnings ’cause they had had some issues. I think they had a CFO that was doing some currency swap, they had an options, a currency thing that went wrong. And their laptop caught on fire. And both those things happened at the same time.

Bill Gurley: And Mr. Mauboussin had really gotten into ROIC analysis at that time, one of the first people to really get behind it. And he had me read this book Valuation from McKinsey and the Stern Stewart book. And when I ran those ROIC calculations on all the players, Dell was like, it stood up way above everybody. Way above everybody. ‘Cause they were building to individual order. They weren’t building to inventory. The balance sheet was not tied up at all. They had a positive cash conversion cycle. It was unbelievable. You just had to weather the storm and on the other side.

Barry Ritholtz: But that means you’re buying something?

Bill Gurley: Well, we went strong buy because of this ROIC differential that no one was talking about. Michael kindly tweeted about my book the other day and said he taught us some things we didn’t know ourselves about our business. And it was a great run. I mean, that really launched my career. ‘Cause that stock went up a hundred x.

Barry Ritholtz: In the public market. That’s a home run. That’s a venture-like return from a public company. How did you end up at Deutsche Bank from CSFB?

Bill Gurley: I had the same thing happen one night. I was at Park Avenue Plaza on the 36th floor and I was there at like 10 PM as the young people do. And I walked around and the lifers were in the corner offices and I stopped in front of each of their offices and I said, is this what I want to do the rest of my life? And that night when I walked home, I knew it wasn’t.

Barry Ritholtz: You’re out the sell side.

Bill Gurley: But I loved the sell side. I had a great run, getting access to all those people being here in New York, working on Wall Street as a young person, like, it gave me so much energy and excitement. It’s just a different deal. But I knew it was time and I started looking around, I almost took a job with Capital Group in LA who I still hold in immense regard as an investment organization. And Frank Quattrone called me out of the blue. And Frank was leaving Morgan Stanley, he’s the most notable high tech investment banker of all time. And he sat down with me and we had a very candid conversation. He asked me what I wanted to do long term. And I told him, I said, I’ve come to this conclusion. I don’t want to be a sell side analyst anymore. He said, what do you want to do? And I said, I think I want to be a venture capitalist. And he said, this almost sounds too good to be true. He says, come to work for me for a while. Be a sell side analyst a little bit longer. I’ll move you to Silicon Valley. I’ll put you in the epicenter and I’ll introduce you to every venture capitalist that I know. And he knew ’em all.

Barry Ritholtz: Wow. So he was probably the axe on tech IPOs, certainly one of the top three.

Bill Gurley: And so I took that trade. He did everything he said. I only worked for him for 13 months. And in that window we secured the mandate for the lead left position on the Amazon IPO, which turned out to work out pretty okay. And that’s such a great piece of IPO tech history. If you, no one could name who’s lead left on the Amazon IPO and you can go find, I do this frequently. Go look at the S-1 and it’s Deutsche Morgan Grenfell, lead left.

Barry Ritholtz: Wow. So how did you transition from working with Quattrone at Deutsche Bank to Benchmark? If you’re right in the heart of Silicon Valley, he did what he said. He introduced you to every VC.

Bill Gurley: I was taking, so out of that list, I’m taking quarterly meetings with Benchmark where they’re inviting me into their Monday meeting and we’re just chatting about where the industry’s going. He really did what he said.

Barry Ritholtz: But why Benchmark as opposed to Sequoia, Kleiner Perkins? There are dozens.

Bill Gurley: Well, actually my first offer into venture came from Ann Winblad. And I was so eager to get into venture. When the offer came at Hummer Winblad, I said yes. And I didn’t know what I got involved in. The organization was structured like a very traditional firm where the founders made more equity than the young people. And there was also a bit of a power differential where the person that got to dictate how things went were the elder statesmen. Old school lawyer, accountant type structure. All set.

Bill Gurley: And the Benchmark guys had lived within those frameworks and had decided to do something crazy, which was to create an equal partnership where everyone makes the exact same amount of money and everyone has the exact same power within the organization for decision making and there’s no leader. And I can’t tell you what it’s like to have someone from an organization like that reach out to a young person and say, come on and be a part of this versus the traditional one. Be a partner.

Barry Ritholtz: Although I would imagine the whole eat what you kill ethos could be a little intimidating.

Bill Gurley: Well, but here’s the thing. I think at those hierarchical firms, there’s an up or out mentality. So the people at the bottom live in constant fear of what you’re talking about. And they also get sharp elbow to the side. At Benchmark, these founders were gonna split equally whatever I did. And so what I found was the cultural zeitgeist that came out of that structure is one of immense help and support. And so I immediately had four mentors who had been doing this a lot longer than I did, who were in my corner every single day. And then you get to live through bringing other people in. It’s a wonderful recruiting tool to tell someone you’re gonna be equal, but then you win when they win. And those original Benchmark founders who did very well with their eBay and Ariba investment in Fund One, they all participated in the Uber investment that I brought to the table. And today, Eric Vishria has got Cerebras and I’m gonna benefit from that. And it’s a culture that I think is really great for generational change.

Bill Gurley: And when I talked to LPs about what, I mean the LP doesn’t have much they can control, right? They’re trying to decide and the window for how successful a fund is moving from seven years to 15, like you’re getting past, the time you’re gonna turn around and analyze whether an investor’s any good or not, you’re gonna be retiring. And so what you can study is, do you think the organization has elements that will cause it to be able to succeed with generational change? And I think one of the proudest things of just me serving as part of it is that we were able to move from a place where the founders were the ones behind all the winners to where the next generation was.

Barry Ritholtz: So when you joined Benchmark, I think you were relatively, I don’t wanna say a unicorn, but there weren’t a whole lot of public market research folks in the VC world then. Now it seems that it’s a little more common, but were you a little bit of a one-off when you joined?

Bill Gurley: I know a piece of history that’s probably not well known, but Ben Rosen of Sevin Rosen, who’s not a brand you hear much of anymore, and was involved in Compaq. He was actually the chairman of Compaq. He was a semiconductor analyst in the seventies. So he was the first one, and then after me, and kind of at the same time, Danny Rimer was a sell side analyst. Mary Meeker was a sell side analyst. So there were, the weird thing about venture is if you polled people on their background prior to venture, there’s real diversity. There’s like a whole bunch of different pathways. Mike Moritz was a writer.

Barry Ritholtz: I recall that. There’s a handful of us that came that path. Huh. Really interesting.

Barry Ritholtz: Coming up, we continue our conversation with Benchmark’s Bill Gurley, discussing his new book, Running Down a Dream: How to Thrive in a Career You Actually Love. I’m Barry Ritholtz. You’re listening to Masters in Business on Bloomberg Radio.

Barry Ritholtz: I am Barry Ritholtz. You are listening to Masters in Business on Bloomberg Radio. My extra special guest today is Bill Gurley of Benchmark Capital. He has a new book, Running Down a Dream: How to Thrive in a Career You Actually Love. I love the Tom Petty title. What led you to start with that?

Bill Gurley: I put together back when I was super active writing blog posts, I would keep these notes in digital form, but I would start, I’d probably start three or four times as many blog posts as I finished. And so if an idea popped in my head, I’d just write notes down and see if I went back to it. And that was a note. I had read these three biographies of people that were from very different fields that all started on the bottom rung and became remarkably successful in their field. And I noticed a through line between ’em and I just wrote it down the same way. I would figure out how an internet marketplace company might thrive. Like, oh, do this, this, and this.

Bill Gurley: And I got invited one day back to my alma mater to do a speech at Texas Business School, and I asked if I could do this one. And so then I developed it a little more and I put it out there. They put it on YouTube and a few people noticed. And one of those was James Clear, who wrote Atomic Habits. And I don’t wanna make this sound too mushy, but at some point I decided that it was time to declare victory and hang up my boots in venture. And it was a decision. I spent 25 years in venture capital. I loved every minute of it. It was my dream job, but I wanted to start doing other things. And there’s a great book by Arthur Brooks, From Strength to Strength, that talks about people that reached that stage in life. And it really spoke to me and I decided to push this book out.

Bill Gurley: And two people had really gotten behind me and pushed me to do that. One of ’em was Tony Fadell, who invented the iPod and was head of engineering on the iPhone.

Barry Ritholtz: I knew I recognized that name from, he had a book called Build. He also started Nest.

Bill Gurley: And he told me that it was the best thing that he’d ever done. And that’s kind of hard to believe. And then I was talking to Danny Meyer last night, the famous New York restaurateur and founder of Shake Shack. And he said the same thing. He said the book Setting the Table was more rewarding for him than anything he had done. And I asked him, why is that? And he told a story, this is a very long answer, I’m sorry. He told a story about being in Africa at a hotel and one of the local workers in this restaurant he was in told him, look at how I’m doing the eggs. And it was a technique out of his book Setting the Table.

Barry Ritholtz: Oh, really?

Bill Gurley: And the reach, his argument was the reach that he could get in sharing what he knew via a book was exponential compared to what he could do just opening another restaurant. And that was powerful. Anyway, once again, it sounds maybe a little too mushy or sacky, but if I’d have written a book about being a VC or an investor, there’s only a handful of people it might have touched, and I felt very compelled to share this because I thought it could have a bigger, much bigger reach. Because it’s not just about a career. It could be applied to career in investing, but it’s a much broader book about doing what you love.

Barry Ritholtz: So let’s talk about some of the items from the book, starting with, there’s a stat, I think it’s in the introduction. It’s not even the first chapter. Six in ten people say they’d do something differently if they could start over. That’s a horrifying statistic.

Bill Gurley: Well, we were studying this Gallup poll that said like 53% of people are quiet quitting at work. They’re not engaged or don’t consider themselves engaged at work. And I think other people have echoed those types of thoughts. And on a whim, I was working with a co-writer and researcher. We did a Survey Monkey survey and asked this question, if you could start over again, would you do something different? That one came out seven in ten.

Barry Ritholtz: Wow.

Bill Gurley: We hired Wharton to do an official academic review, and that one came out six in ten. There’s a book by Daniel Pink about regrets called The Power of Regrets, and he says that the regrets of inaction, the stone unturned, the path not taken weigh in our brain. We ruminate far more on those than regrets of action. So we let ourselves off the hook for making mistakes. We’re pretty good at getting past them and moving on. But the thing we never tried, it really eats at us.

Barry Ritholtz: I forget the name of the book. They interviewed a bunch of 90-year-old people talking about their life regrets. And it’s never the commissions or errors, it’s always the things they never did. ‘Cause in your mind, you imagine an entire different pathway.

Bill Gurley: Exactly. And that’s the regret of, and one of the catchphrases we use in the book, which came from my partner Kevin Harvey’s, life is a use it or lose it proposition.

Barry Ritholtz: For sure. Absolutely. So the idea of career regret, you lay out a variety of principles to avoid it, starting with obsessive curiosity. Dive into that. Tell us about obsessive curiosity.

Bill Gurley: All of the people that we studied and what we expanded it from the presentation I gave at the school, and probably read a hundred biographies, but every single one of these people are obsessive learners in their field. And you and I are both, I already mentioned, but you and I are both friends and a fan of Michael Mauboussin. And I don’t think there’s a human that reads more books on finance than Mike. It’s a race between him and Warren Buffett. And he fully synthesizes them. One cheat code if you want to chase a dream job in investing is you could just start by reading Michael’s books because he’s read all the other books and it’d be a great place to start.

Bill Gurley: But I literally have a couple of chapters in here based on his work. That’s ’cause he’s just so seminal in so many ways. And in the book you’ll see examples of Danny Meyer, the restaurateur, Bob Dylan, the folk singer. There’s this part we uncovered. Most people, I’m sorry that the new movie missed this, but you get more of it if you go back to the Scorsese documentary. Some people called him a music expeditionary, so he studied music at a level. No one would know this if they just listened to Dylan, but he is obsessive about learning about the art. And early on they called him a mimic because he was able to parrot every other artist that he studied. And even today, he did a podcast for a while where he went through histories of music. His newer book goes through 50 songs that he thinks changed the world.

Bill Gurley: This study element is just inherent in so many of these people. And what I love about, first of all, I think it is a defining factor of success. Does continuous learning in your field come easy to you? And it’s a great test of whether you’re pointing in the right direction or not, because if it feels grindy to do that, you’re not in the right place.

Barry Ritholtz: That’s right. You need to try some other things. You’re gonna laugh. Every morning I take a quick look at a bunch of headlines and run through and I saw something this morning that said there’s a high correlation between people who read books and longevity. So all these folks chasing down blood treatments and all these longevity things, it turns out just read a couple of books a month, you’ll extend your lifespan. How about that?

Bill Gurley: Really, really interesting.

Barry Ritholtz: So you mentioned Danny Meyer, you mentioned Bob Dylan. Sam Hinkie, the coach is another one. What, when I first got the book, I’m always a little nervous when I get a book and I’m like, oh, this is gonna be preachy and tedious, but it wasn’t. It’s interesting and narrative driven. What led you to the storytelling format of all these people’s life experiences as opposed to the more traditional?

Bill Gurley: Your listeners can’t tell because we’re not on video, but I’m smiling, grinning ear to ear, and I’m so glad you noticed that. So there was quite a bit of intention in that. Just as when I was a computer scientist, I was at home trading stocks as an investor. I developed on the side somehow, I guess through this act of reading, just a super appreciation for really well written nonfiction.

Barry Ritholtz: And there’s actually two books back of the book. You have chapters on all your favorite books.

Bill Gurley: There’s a book called The New Journalism and a follow-up called The New New Journalism. Tom Wolfe put together the first one, the second one is writers people would know more today, that studied the craft of great nonfiction writing. Like that’s what that book’s about. And it covers Lewis and Krakauer and Gladwell and all the books that have done extremely well. And there is a through line in there that storytelling is something that people really love to read. Morgan Housel was on this podcast called Why We Write. And he went on and on about that technique, and I had discovered it as well. And so my co-writer actually does most of his work for The Atlantic.

Bill Gurley: And so every, the book’s divided into two halves. There’s profiles and there’s principles. And if you look at the table of contents, we interleave them, which was a technique I borrowed actually from Michael Dell’s book, where he interleaved two stories in the same book. And the idea there was, there were two things behind that. One, I thought the book would be more readable if it did that. A lot of the books that are the cornerstones of the career category, like Designing Your Life and What Color Is Your Parachute, are structured more like a textbook. And I just felt that if it were more readable, it would be more approachable and more consumable for more people. And then I also, and this goes back to what Morgan Housel was pushing, reading the stories is, I think, puts it in your memory a little bit better than just reading a principle alone.

Barry Ritholtz: Oh, we are geared to remember narratives as opposed to data or dry principles. The intentionality behind telling stories makes it very readable as opposed to, let’s be honest. What Color’s Your Parachute has been in print for, I don’t know, 57 years. Still in the top 10 in the category, but it’s kind of a slog to ply through. It’s like reading a textbook.

Bill Gurley: And when is the test?

Barry Ritholtz: So I have a couple more questions about the book. The book seems to be very much a bit of a pushback to modern hustle culture. Was that on purpose or was it really, Hey, you know, it’s not a grind if you’re really enjoying it and you should listen to your own body’s signals that I’m really hating this, but I’m grinding it out.

Bill Gurley: One fortunate thing in putting this book together is, and I think this is really just easier in the modern world, we were able to connect with some true, amazing leaders in this field. So we ended up talking to Adam Grant and Daniel Pink and Angela Duckworth and people that have really made a name for themselves in this field. We stumbled across a podcast Angela Duckworth had done recently where she was looking back 10 years after on Grit, the book. And the original thesis of grit was you need passion and perseverance. And she said if she were gonna rewrite it, she would maybe instead of 50/50, say two thirds, one third passion. And her fear was that we’ve taught young adults how to grind. And I feel that the evolution of the college matriculation conveyor belt has been negative. I feel like it’s become an arms race to get these kids into the hardest schools. The schools aren’t expanding capacity. So they just keep getting harder and harder to get into. And the kids get taught to fill their schedule with programming so that that resume can be perfect and they’re not given the time to really explore and find, and many people don’t really know what their dream job is. And some of ’em might not find it till they’re 30 or 40, and that’s okay too. But we’ve pushed and pushed and pushed and many of ’em have risen to the occasion of doing all that work, but they graduate from college exhausted.

Barry Ritholtz: You describe this whole section, step off the conveyor belt. I was just watching something about Norway. This tiny little country, yet it dominates the Winter Olympics despite lots of other cold weather countries. And their secret is all these kids are encouraged to join sports as kids. But unlike here, there’s no trophies, there’s no competition. It’s do what you want for as long as you want, as long as it’s interesting. And every one of their medalists say, yeah, I was a slalom skier till I was 14, and then I switched to whatever. But I had the background and it was great. There was no pressure. You could do what you want.

Bill Gurley: It turns out letting kids play is a great strategy. And I’m not the first one to make that point. And there’s a chapter in Coddling of the American Mind titled The Decline of Play. And I do wonder if it’s harder to find your obsession and find this thing that you’re totally fascinated with if you’re stuck in this game not of your own making. And you know, it’s funny. The phone, which is always within reach, means that you’re never bored. But boredom is what leads to creative output, and I’m wondering what this generation is gonna look like down the road.

Barry Ritholtz: Well, hopefully some of ’em will be able to get ahold of this book and find their way to a better place.

Barry Ritholtz: Coming up, we continue our conversation with Benchmark’s Bill Gurley talking about the state of venture capital today. I’m Barry Ritholtz. You’re listening to Masters in Business.

Barry Ritholtz: I am Barry Ritholtz. You are listening to Masters in Business on Bloomberg Radio. My extra special guest this week is Bill Gurley, his new book, Running Down a Dream: How to Thrive in a Career You Actually Love is out today. He’s also a member of Benchmark Capital, a legendary venture firm. Let’s talk a little bit about some of my favorite Benchmark investments that I seem to use constantly. I think it’s ironic we’re recording this the day after this giant blizzard hit New York. The trains aren’t running. The buses aren’t running. I took an Uber here, so kind of full circle. You are the guy who brought Uber to the public attention, funded it and walked it through the IPO. Zillow I use all the time. OpenTable I have to use a few times a week. Tell us about these giant consumer-facing companies that became wildly successful.

Bill Gurley: So I stumbled upon, and this actually will involve Mike Mauboussin again. Him and I were working together in the research department at CSFB and we became enamored. We became book sharers. And that’s been true for 30 years. But we became enamored with this book Complexity by Mitchell Waldrop about the rise of the Santa Fe Institute.

Barry Ritholtz: Which I know he’s involved in.

Bill Gurley: Yeah, I am as well. And Bill Miller of Legg Mason. Long, long time involvement. Carl Kawaja from Capital Group just joined the board. So there’s a handful of investors that get a lot out of it. But the original book highlighted this guy named Brian Arthur and Brian had done work on what he called Increasing Returns. And they published one of his pieces in Harvard Business Review. It was ironically co-written by Cormac McCarthy, but no one knew it at the time, and that’s come out since then.

Bill Gurley: Anyway, Increasing Returns was this argument that if you have the right pieces in place, your company will accelerate towards winner take all. And when I read that and I started looking at what was capable with the internet and possible, this notion really was prominent in my mind. And I can remember, I think the first one of those that we invested in was OpenTable. And I remember my partners pushing back and saying, selling computer hardware to a restaurant is a crappy business. And SMBs, how we ever scale it. And the idea was, well, if you’ve got all the restaurants on, the consumers would only want to go there. And if you got all the consumers on, the restaurants would feel obligated to be in that place. So there’s no reason to have multiple of these things. And that was a thesis when we made the original bet. We lived through the .com burst and had to grow after that. But it did play out that way. And the network effects were present. And then from there, I started thinking about what other industries would that apply to? And that’s what led to all these other things.

Barry Ritholtz: So OpenTable leads to Uber, leads to Zillow. Is that the progression?

Bill Gurley: Yes, absolutely.

Barry Ritholtz: ‘Cause you know, it’s hard to argue that those three are pretty indispensable. What about others that stand out? Nextdoor, GrubHub? What else is in that group?

Bill Gurley: Yeah, and Stitch Fix did really well. And in the, you know, also the firm, while I was there, invested in Twitter and Snapchat and so many different companies in the social space, Instagram. I don’t know how we did ’em all.

Barry Ritholtz: Well, you didn’t do ’em all because, first of all, VCs in general do something that I’m very much enthralled with. They’re kind of proud of their failures. Which the rest of finance is sort of terrified of. The idea that, hey, we invested in this, it went to zero. We skipped this, we missed this. A lot of VCs on their websites have, here’s what we blew. Here’s what didn’t work out. You very famously missed Google. What were the lessons from that experience?

Bill Gurley: Well, the, I think the biggest takeaway, which leads to what you just described, Barry, is that when you miss a big winner, it’s very asymmetric to the counterfactual, right? If we invest $12 million and it goes to zero, you lose one time your money. If you fail to invest $12 million in Google, you miss out on a thousand x. And so over the years at Benchmark, I would tell you that I don’t recall very many discussions at all about, oh, that one went to zero. You orient, my partner Bruce came up with this phrase, what could go right? You orient yourself towards the failure being missing out on a huge winner. And so we changed how we, the kind of things that we studied as failure that you want to correct.

Barry Ritholtz: And how different is that an experience and a process from making investments in existing legacy public companies?

Bill Gurley: Well, I don’t think you have the potential for the thousand x’s often, right? And so the thousand x can make up for eight losses that you never heard of. And so it just forces you if you’re in that big game hunting mindset to really, really focus on could this work as opposed to could it fail and only be obsessed about that part. And I think it’s different. I think, and because we are oriented to absorb failure at a level that you can’t do in the public market.

Barry Ritholtz: So you mentioned it’s one in ten. Is it that much or is it closer to one or two in a hundred? For the big, big outliers?

Bill Gurley: Of course, it’s what you’re saying. But one in a hundred could return the fund. You gotta find that one. I mean, think about that. That’s a really weird dynamic to be out there doing.

Barry Ritholtz: So I’m legally obligated to ask you about AI and artificial intelligence. How do you look at this sector? What do you think is gonna happen?

Bill Gurley: One last thing before you go to AI. I think that the venture industry is constantly evolving. And today’s venture industry looks nothing like what I practiced, which looks nothing like what the generation before me saw. It has gotten way more competitive and the best investors have become aware of power laws where these big winners go on forever, and they become these trillion dollar companies. And as a result, they’re very comfortable now betting it forward. And so we have firms like Thrive and Coatue and Altimeter are willing to put big, big checks into private companies in a way they never would have in the past, making the bet that that compounding law is going to keep playing out.

Barry Ritholtz: Huh. So everything’s changed. So that raised a really interesting issue. Benchmark has stayed kind of small. Early, nimble, while a lot of other VCs really beefed up. What is it about avoiding becoming a mega fund, chasing late stage growth that was so appealing to you guys?

Bill Gurley: So one, I do think we’ve reached the point of the industrialization of the venture capital world, and these funds and these assets under management are starting to parallel large PE firms. And I think one, it’s very hard to stay focused on the artisan craft of identifying early opportunities if you’re running this thing that has to look after, it’s hard to get excited about a $7 million investment if you’re managing billions and writing $500 million checks. And you’re earning, by the way, a management fee and a venture carry on the 500. Why would you? You just get oriented differently. And second, I think it’ll be very difficult for those firms that get that big to have IRR that is anything other than industry at best.

Barry Ritholtz: So you’ve been pretty loud about valuation discipline and the risk of having a high burn rate. Is that a function of looking at earlier stage companies or is it just simply an analyst discipline of looking at companies?

Bill Gurley: I think it’s the latter. I think it’s reading all those books, like studying Buffett, Graham and Dodd. Like I brought to the venture capital industry a study of investing history that most VCs never have. And I think it was differentiating for me. Some people call me the VC Cassandra, but that’s okay.

Barry Ritholtz: So you’re, I would think, I think of you as an elder statesman in the VC community. But you’re hinting at something. I’m gonna ask explicitly. What rules have too many venture capitalists not learned that you think would behoove them and their firm to go back to some basics and focus in on that’ll help both their returns, their LPs and their funded companies?

Bill Gurley: The thing I would say to answer that, Barry, is that it’s always going to the, Howard Marks wrote this great piece a long time ago who highlighted that the way you make really good money is to have contrarian, non-consensus predictions that are right versus wrong. And right now in AI, these big waves create so much wealth that I think for a moment when the waves happen, you have to move past that and realize that the wave could be so big that you can just plow in. But eventually Howard’s gonna be right and eventually the market is gonna become oversaturated. There’s this great book by Carlota Perez where she says that bubbles always follow real waves because you attract speculators and charlatans. And people would want you to say, if you use the word bubble, you don’t believe in AI, but it’s the opposite. I believe that it’s real, and that’s why it’s attracting the charlatans. And eventually we’ll go over the top. We always do.

Barry Ritholtz: Every new technology comes with this void of people that are deeply enmeshed in it, knowledgeable and articulate. And so there’s just a rush to fill that space and they get rich quick. And when people are getting rich quick, fools rush in. I love the Bill Bernstein quote. We use the word guru because it’s too difficult to spell charlatan, and it’s really very much true.

Barry Ritholtz: So let’s stick with the concept of variant perspective. Another phrase I really like and part of the job of being both contrarian and right. What do you think is a non-consensus view you’re willing to articulate today that’s gonna look obvious 10 years from now, but right now very non-consensus?

Bill Gurley: The thing that pops in my head just ’cause people have been talking about it the past few days. I think this paper that came out yesterday is just completely over the top. And the notion that every tech company in the world needs to have their terminal value set to zero is probably not true.

Barry Ritholtz: I love the barbell. Either AI is a bubble that is not gonna do anything for us, or it’s gonna be so effective, everybody’s gonna lose their job. Isn’t there anything in the middle? Hey, maybe this is a useful technology.

Bill Gurley: Well, look, if Buffett’s the one that said be fearful when others are greedy and greedy when others are fearful. So if AI fear is the topic of the day, the contrarian thing to do would be to try and figure out where, what price points you believe represent true value. And I’m not saying we’re there yet, but hey, since the zero interest rate period, high tech stocks have been rather expensive from a PE standpoint for what, seven years. Now they’re on sale.

Barry Ritholtz: All of a sudden Buffett says you wanna be a net buyer. So we should all be excited. People don’t, I heard last year that the magnificent seven, all this market concentration is gonna kill us. And yet, last year, only two of the seven beat the S&P 500. So this sale process started a year ago, and then so far this year it’s pretty clear the rally is broadening out. It’s going to other stocks. We continue to see sort of a rotating sell off as these AI fears hit different companies. It’s gonna be really interesting to see what’s gonna get cheap and attractive and fear driven going forward.

Bill Gurley: Yes, I agree. That’s where you should be looking.

Barry Ritholtz: Before I get to my favorite questions, I have one other sort of non-consensus question to ask you. What do you think people are either not talking about or thinking about that they really should be? What topic is getting overlooked, but should really be much more front and center than it is?

Bill Gurley: Everything but AI. I mean, I’ve never been in a scenario where everyone’s so all in on this one thing. And it is important. I think the best way to protect yourself against AI disruption is to run at it and be the person in your field that knows the most about it. But boy, everything else is just not being discussed.

Barry Ritholtz: Huh. Everything else. So let’s jump to our speed round. Our favorite questions. Let’s do it. Tell us about your early mentors who helped shape your career.

Bill Gurley: Well, I already mentioned Mauboussin. It was kind of more of a peer, but still I was so lucky. Al Jackson gave me that first job on Wall Street. When I showed up there, there was a gentleman named Charlie Wolf. I don’t know if you’ve ever met him.

Barry Ritholtz: Of course, Charlie Wolf. Charlie Wolf was one of the few guys bullish on Apple when the first iMacs came out and the iPod and the street did not understand Apple. And he’s the only guy who did.

Bill Gurley: And Charlie was a force of nature. People loved him. He was a professor, simultaneous professor at Columbia and sell side analyst on the street. And I got to hang out with him.

Barry Ritholtz: That’s a name I haven’t heard in a while. He passed away, unfortunately.

Bill Gurley: Unfortunately.

Barry Ritholtz: You mentioned a lot of books. There’s a whole chapter at the back about various books you and other people recommend. What are you reading currently? What’s interesting?

Bill Gurley: I’m reading an unreleased copy of David Epstein’s new book called Inside the Box. He did Range, which I adored. And anyway, Inside the Box, where he’s talking about how constraints drive creativity and it’s really been, what I love is when a book makes me think differently and about other things, and I’ve already, he and I have already started to have a text thread about taking it even further beyond what his intention was, which is awesome.

Barry Ritholtz: That description immediately makes me think of the scene from North by Northwest. I don’t know if he mentions this in the book, I having not seen it. The Hollywood MPAA code did not allow movies to show a man and a woman getting into bed. So it’s Cary Grant and I forgot which leading lady is the woman. And they’re on a train and they’re not allowed to both be seen in bed and then cut to the image of the long train driving into a tunnel, all the subtlety of a sledgehammer. That was fine, but the two of them sitting on, that’s the constraint that forced Hitchcock to say, oh, you’re not gonna let me do this, hold my beer.

Bill Gurley: And I had mentioned earlier, Tony Fadell, he would tell me that Steve Jobs for the iPhone, he didn’t come in and dictate every little thing, but he would say, I want it this thin. And by just saying that, rather than how thin can you make it, he forces people to think creatively about, and you come up with more ideation and innovation than without the constraint.

Barry Ritholtz: Huh. Really, really interesting. What are you streaming these days? What’s keeping you entertained?

Bill Gurley: I just watched Severance and I, my wife just started it without me, and I’m annoyed.

Barry Ritholtz: How’d you like it?

Bill Gurley: I loved it. Really, actually, I really did.

Barry Ritholtz: That’s on the queue. She was so good on Better Call Saul. But this is her shining, she already won the Emmy for it. But the implications from AI are really clever.

Bill Gurley: Well, I’ll, it’s definitely on my list to check out.

Barry Ritholtz: So my next two questions are kind of answered in the book, so essentially it’ll be a summation. What sort of advice would you give to a recent college grad interested in a career in either venture capital or finance?

Bill Gurley: Well, in finance, this is gonna be so redundant, I apologize. I would tell them to go read Michael Mauboussin’s five books, because Mike has read every single, Mike’s the most read financial mind that I know of. And he synthesized everything he read in those books. And so it would be like starting on second base. I talk about in the book that you should study the history of your field. And if studying the history of your field’s uninteresting, once again, I think you’re in the wrong place. And so that would be it. Like start with the masters, Graham and Dodd, and read the Buffett letters. It’s all out there. It’s so wonderful. There’s never been a better time to learn in the history of the world because it’s all available.

Barry Ritholtz: I’m so surprised more people don’t talk about The Success Equation because the idea of the impact of luck, and he talks about investing, business and sports. We underestimate luck tremendously, and it’s such a great book.

Bill Gurley: But you can improve your luck. Increase the surface area of luck is the phrase that always sticks out. And there’s a principle in the book called Go to the Epicenter, where we recommend if you can at all, go practice where everyone else is practicing, precisely to impact that equation.

Barry Ritholtz: And our final question, what do you know about the world of venture investing today that might’ve been useful 25 years ago when you were first starting?

Bill Gurley: It probably goes into the thing we already drilled into. Like had I been more open-minded to the question what could go right and pursued the Google investment. Maybe I retire earlier. Maybe we’re not talking about the book.

Barry Ritholtz: I have a feeling you would not have retired early. You would’ve kept going ’cause you seem to really love what you did.

Bill Gurley: I did. No doubt.

Barry Ritholtz: So Bill, thank you so much for doing this in the middle.

Bill Gurley: Can I leave you one last thing?

Barry Ritholtz: Yeah, absolutely.

Bill Gurley: The book was written for the hero that would make this journey, but there are people in every hero’s life that act as advisors and counselors as parents, and there’s a whole bunch of people that shape your career process. I think they’re gonna get a lot out of this book, even though it’s not written to them, because I think there’s this overwhelming, well-intentioned instinct to put the economic stability of a child’s life at the front. And I’m not sure it’s the right answer.

Barry Ritholtz: Huh. Coming up, we continue our conversation with Benchmark’s Bill Gurley. I’m Barry Ritholtz. You are listening to Masters in Business on Bloomberg Radio.

Barry Ritholtz: I am Barry Ritholtz. You are listening to Masters in Business on Bloomberg Radio. My extra special guest today is Bill Gurley of Benchmark Capital. So Benchmark has really put together an extraordinary track record. Uber, OpenTable, Zillow, Stitch Fix, eBay, go down the list. What is it about Benchmark’s model that was so unique and really produced better outcomes than so many VCs have over the years?

Bill Gurley: Yeah, I really, and I have to give the credit to the founders because they’re the ones that put this structure together. But this equal partnership structure has a cultural dynamic that encourages immense amount of support from the partnership. I certainly didn’t have a fear of failure or anything like that. And also an element of peer pressure. So the pressure’s not a pressure of do this or you’re out. It’s a pressure of my partners putting up these wins and I’m sharing equally, I need to do that myself. And so it’s more the way maybe someone on a sports team might do well and encourage other people on the team to do well as well. And for me, and I won’t say that this is necessarily true for everybody else, for me, that culture was a perfect fit. I enjoy having the camaraderie and the support of other people. I wouldn’t enjoy being a solo GP and making decisions on my own.

Bill Gurley: There’s some great work that’s been done on group dynamics and group analysis. And one of the really clever things is the group tends to know the weaknesses of the individual better than the individual themselves. And if you’re aware of that, you can use that to help your group decision making. So I just adored every bit of it. I love that the firm is tilted towards thinking about the work as a craft or an artisan. And I find that to be true of almost everyone I profile in the book. If you care about nuance and detail, it’s typically because you’re treating the art of what you do in a craft-like fashion.

Barry Ritholtz: Huh. Really, really interesting. And I think that’s what Benchmark does. Venture capital as a team sport. Do you wanna draw any parallel to playing ball? Anything that comes into that?

Bill Gurley: Well, I just, I mean, I think it could go beyond playing ball, but do you create a team culture where greatness is gonna be expected as an output? And I bring that up ’cause you mentioned Sam Hinkie in the book. I think the best coaches try and foster that. It’s not just about your individual performance. You’re a team.

Bill Gurley: And people, I think, should be more fascinated with what Bezos did at Amazon and Elon has done across multiple companies because the individual, everyone knows that Bezos and Elon are innovative and independent thinkers and contrarians, but how do they scale a company to hundreds of thousands of people? How do you take that mindset and put systems in place where it’s propagated all the way down? And I don’t think enough work is going into figuring out what they do.

Barry Ritholtz: I’ll give you another interesting example. Satya Nadella probably led the, either the first, probably from a market cap creation standpoint, the best turnaround of all time.

Bill Gurley: No doubt about that. Absolutely true.

Barry Ritholtz: I mean maybe Steve Jobs, but I don’t think, 20 years earlier. Those two. But that one almost went down to the studs on the remodel. If Gates didn’t save Apple, that would’ve been it. They would’ve been done.

Bill Gurley: So Steve was starting with more bare metal. Satya had to turn this bigger ship. And he claims what he did is he told everyone we’re gonna go from being a know-it-all to a learn-it-all culture. And man, if that one heuristic is what was the key to this? Kudos to him. And what a miraculously simple insight and then kudos to him on making it effective. Like pushing it through the organization.

Barry Ritholtz: I bet they had to push a lot of people out too. Well, if you look at the culture between him and Ballmer, very different personality. Very different approach. You can make the case that Nadella was the anti-Ballmer. And during Ballmer’s reign, it wasn’t great returns, although a lot of people didn’t have great returns in the two thousands. So it’s a little bit of both.

Barry Ritholtz: I have another question. I kind of suspect I know the answer. So you’ve spent decades not only picking business models, but founders, boards, addressable markets. What’s the single hardest question you wrestle with? Aside from what could go right.

Bill Gurley: The thing that pops in my mind, Barry, is this notion of TAM, total addressable market. And I think the investor community gets really stuck on that one and are not open-minded enough about what’s possible, especially if the technology becomes disruptive. There’s a famous interplay between me and this professor at NYU around Uber. He published this piece that said Uber would never be worth more than $4 billion. And I wrote one of my favorite blog posts ever titled How to Miss By a Mile, where I took apart his analysis and tried to, well, I had an unfair advantage. He said that the market Uber was attacking was a taxi market, and he used that as the thesis for his analysis. I already knew in San Francisco that Uber was 20x bigger than the taxi market. He didn’t know that. So once you have that piece of knowledge, it’s kind of an unfair game. But it gets at like, the product became so much better than what the taxi market offered you. And it immediately became, and in the long run will be a replacement for car ownership, which could allow for many, many years of growth.

Barry Ritholtz: Especially if self-driving taxis become a thing. But by the way, huge disadvantage analyzing Uber in New York City in the early 2010s. ‘Cause it was a monopoly. Taxis were a monopoly.

Bill Gurley: Not only that, in the report of his, which a summary version got public, but I found the background version. He admits that he had never ridden Uber and only taken taxis.

Barry Ritholtz: So I think being in New York gave you the exact wrong mindset. The first time you get into an Uber, you’re like, damn it. I wish I was an early investor in that. I remember being a beta tester of Google and sending an email and saying, Hey, can I invest in this company? They’re like, we are good. And then the first time I got into an Uber, it’s like, oh, this makes perfect sense. On your phone, it’s mobile, it knows where you are. It was so obvious after the fact. And credit to Dara for taking it from 40 billion to, he touched 200. So that’s fantastic. 200 billion versus four is, that’s what a closed-minded TAM analysis would get you. You get way off.

Barry Ritholtz: So I’m legally obligated to ask you about artificial intelligence. How are you looking at the opportunities in this space? I kind of think we addressed that. Do I really need to ask that?

Bill Gurley: Yeah, okay. So look, I think there are people in the venture community that would tell you this is the biggest disruption wave they’ve ever seen. And there’s no doubt that venture does extremely well around these dislocations, and there’s great books like The Innovator’s Dilemma that talk about why, but the mobile wave, the PC wave, the client server wave, all these things birthed really big companies, some of them doing the exact same thing. So there were four companies in the CRM space before Salesforce came along, but the SaaS wave allowed them to steal all that market cap that was in those companies.

Barry Ritholtz: And is that a case of second mouse gets the cheese?

Bill Gurley: No, I just think it’s that these waves, if they are, it’s very hard for an incumbent to be at the front of the wave. It is kind of different here with AI because there’s certainly an obsession within the Mag Seven about AI and what it might do to them. But anyway, VCs tend to do extremely well when these waves come, and so everyone’s all in. And look, it’s very disruptive. It’s very different than anything we’ve seen before. I would encourage people once again to really dive in and ask yourself, no matter what field you’re in, what is AI capable of here and to be that person in your organization that has the answer to that question.

Barry Ritholtz: You know, it’s fascinating that all of the big hyperscalers are spending tens of billions, hundreds of billions building out these systems. Apple’s writing a check to Google to put Gemini into Siri, which was early and terrible. Now it’s late and terrible. I’m hoping Gemini, which has been really good, turns Siri into something useful. How do you think of that sort of approach of saying, it’s cheaper to buy than build?

Bill Gurley: I have a couple different answers to this, which I think are quite interesting. First of all, the Mag Seven formerly were creating, I don’t know, three, 400 billion in cash flow and 2 trillion in revenue. Almost 400 billion in profits. But now almost all of that has been exhausted into CapEx. And Mike Mauboussin and I would have long arguments about what that meant from a valuation perspective. He sloughs it off and says they can stop tomorrow. And then the cash flow will come back.

Barry Ritholtz: Fair.

Bill Gurley: I argue if you’re trying to build a DCF, now all of a sudden you have to make a decision about whether that would happen or not, and whether there’s a return on this CapEx investment. But the second thing I wanted to say is I have found over the years, maybe this is another contrarian thing, that big companies think there’s some kind of safety net in making an investment in a new disruptor. And so here we have Microsoft and Google and Amazon making investments in these foundational model companies. And it’s not clear to me that that is actually a good hedge because I think both of those companies, OpenAI and Anthropic, now have escape velocity. I don’t think they’re dependent on the partner anymore. And it hearkens back in my brain to IBM letting Microsoft put the OS inside the PC and we sell hardware. What good is software gonna be?

Barry Ritholtz: All right. One last quote. You said there’s a mess coming from zombie unicorns that all have stale marks in private portfolios. I’m a huge fan of Cliff Asness’s volatility laundering. All the private ownership that doesn’t get updated or marked to market. What does that reckoning look like when these marks finally show up in the real economy?

Bill Gurley: So this is probably a three hour conversation that I will try and do in a very short form. There is a very famous investor, I’d call him an endowment manager named David Swensen.

Barry Ritholtz: Of course, Yale model.

Bill Gurley: That is the Yale model. And David said that everyone should be more invested in privates and famously had returns that were spectacular. But as someone who’s a historian in my space, that was 40 years ago when no one was doing it. It was a white space. So I think, absolutely, great valuations, great opportunities. I think the Swensen mimic effect has now played out. And I think personally that most of the endowments and foundations in the US are over invested in private, both PE and venture. And I think that the way the industry’s structured, and this would require a longer conversation, there’s no incentive for the operators inside of the endowments and foundations to get the paper marks right. And there’s no incentive for the GPs to get the paper marks right. And based on talking to people that do this for a living every day, I suspect both the venture paper marks and the PE paper marks and the real estate paper marks are all too high. And if we had had a liquidity run, like if an endowment tax had happened, you might get to that sooner. I think we’re going to, it’s gonna take forever to unwind.

Barry Ritholtz: You ask, kind of like, when’s the day of reckoning? I don’t even know. So I read over the past few months, Harvard and Yale are both trying to sell, they did some secondaries, right? So they’re doing some selling. That’s a sign.

Bill Gurley: That’s a sign.

Barry Ritholtz: Right. And now you see the whole issue with Blue Owl, with some marks and Boaz Weinstein making an offer to buy assets at a substantially discounted price. Are these one-offs or is this perhaps?

Bill Gurley: No, I think that’s maybe the first signs of this correcting. But once again, the only thing that could really lead to a faster correction is if there was a liquidity crisis within the endowment, and we briefly saw a threat of that when the president threatened to start taxing endowments and other things. There’s other articles you can find about debt products inside of foundations, which hint at the fact that you’re not getting liquidity from your privates and you don’t want to get over allocated in them, so you have to borrow money.

Barry Ritholtz: Well, all crises, financial crises at the underlying is leverage and debt. The other thing that to me was a big warning sign, I’m curious as to your thoughts. The whole democratization and hey, we’re gonna move private credit and private equity to people’s 401ks. That to me, smells like someone rang a bell.

Bill Gurley: I’m so with you on that, Barry. And I think you’re gonna watch the same thing happen with venture because as I talked about earlier where they’re trying to keep these companies private forever, they’re gonna have the same liquidity problem and I think they’re gonna run outta money ’cause they’ve gotten these things so big. So watch for someone to lobby to put 401k money into early stage venture firms as well. It’s already begun.

Barry Ritholtz: And it’s gonna be an issue. I fear the Swensen thing is going to have this, like you said, when he did it, he was the only one doing it and it was contrarian. Back to the Howard Marks thing, right? The fact that everyone followed him and the time it’s gonna take for that to play out and get fixed is forever.

Barry Ritholtz: Thank you Bill, for being so generous with your time. I’ve been speaking with Bill Gurley of Benchmark Capital and author of the book Running Down a Dream: How to Thrive in a Career You Actually Love. If you enjoy this conversation, well be sure and check out any of the 600 and change we’ve done over the past 12 years. You can find those at iTunes, Spotify, Bloomberg, YouTube, wherever you get your favorite podcasts. I would be remiss if I didn’t thank the crack staff that helps me produce these conversations each week. Alexis Noriega is my audio producer, Anna Luke is my podcast producer. I’m Barry Ritholtz. You’ve been listening to Masters in Business on Bloomberg Radio.

 

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